Category Archives: Trends

Trends and fashion

This Week’s Best-Dressed Tested Some of Spring 2018’s Most Colorful Trends


Wanda Sykes, Margot Robbie, Cate Blanchett, Renee Zellwger, Hailey Baldwin. Photos: Getty Images (4), @versace_official/Instagram

Wanda Sykes, Margot Robbie, Cate Blanchett, Renee Zellwger, Hailey Baldwin. Photos: Getty Images (4), @versace_official/Instagram

Celebrities have tightly curated calendars filled with premieres, elegant dinner parties and various events, which leaves them with plenty of room experiment with style. Even better, they have access to fresh-off-the-runway pieces. When you combine their slew of dress-up opportunities with their access to the newest designer drops, statement-making, risk-taking looks are definitely in the cards. 



Source link

Le Specs Designer on Bella and Gigi Hadid Sunglasses Trends


You know those incredible slim cateye frames that every celebrity, including Gigi and Bella Hadid, has worn (seriously ev-er-y-one)? They’re Le Specs. This Sydney-based sunglasses company’s chic and affordable glasses have become it-accessories for the fashion set. Stylish caught up with the designer of Le Specs, Hamish Tame, and got the scoop on how he creates his influencer-loved and Instagram-friendly designs, as well as his inspirations, the trends he foresees with sunnies and even what we can expect to spot on the celeb mafia that loves his spectacles next season! 

First, that major small-lens sunglasses trend that took off like wildfire this summer? It took Tame by surprise. “It felt so crazy when we were designing the collection because it was so different than everything else happening at the time,” said Tame, who further explained that the small-lens trend isn’t going anywhere for the next few seasons.

When it comes to his inspiration, Tame explained that he’s been looking to the ‘90s — particularly Mariah Carey and Whitney Houston — for inspiration. But as far as his modern muses go, it’s all about that sister duo. “I also like to think about what Gigi and Bella Hadid would want to wear next as a starting point. Both girls who have a really unique sense of style that feels exciting but also effortless,” said Tames. 

Up next for the brand: Wraparound designs — a refresh of the tiny frame look. Next season’s collection is going to have a real ‘90s moment according to Tame — but it will be re-worked with the signature minimal LeSpecs touch. More details: you’ll be seeing tinted lenses and narrow silhouettes, looks which he calls “refreshing after years of heavy oversized sunglasses.” 

Want to up your sunny game like a Hadid? Tame has some tips. First: have a few pairs of sunglasses on rotation, so that you’re not tied to one look. Next, make sure you have a classic pair of frames for your everyday go-to. Then, add in a couple of pairs that have different shapes or colors that you haven’t tried before — perfect for weekends and parties! 

Be a trendsetter! Download the Us Weekly app to get celeb fashion, beauty tips and more delivered directly to your iPhone.



Source link

Fall Brunette Hair Color Ideas 2017


From rich chestnut to smoky chocolate, there’s a whole range of hair color options for those who prefer brunette looks. Whether you’re interested in a slight change or something drastic, you’re bound to find inspiration from a bevy of brown-haired celebrities.

To help highlight the hottest dark hair shades of the moment and determine which color works best for your complexion, we consulted a few celebrity hair pros. Not only did they dish on current trends, but they also detailed how to achieve these colors so that your stylist can more easily re-create the look — just for you!



Source link

Kim Kardashian Makeup Trends Nude Lip Contour Highlight


Her beauty evolution starts all the way back in the early aughts, when she was still an assistant to her heiress bestie, Paris Hilton. (Spoiler: There’s blue eyeshadow and lots of bronzer involved.) Our next stop is a beauty look you’ll be a little more familiar with: Her honey blonde, post-baby look from 2013, complete with the heavy brow and sculpted cheeks we know today. Of course, no exploration of Kim’s beauty history would be complete without that game-changing collarbone-length lob we’ve been coveting since her Met Gala appearance earlier this May.



Source link

The Newest Brow Trend Is Scary AF | Style


Just when we thought we were at the end of the road of ridiculous brow trends… surprise, surprise something new has popped up!

Straight from the land of special effects makeup, here’s the goriest rendition of the “wavy” brow? Behold the scary squiggly! 

 

But have no fear, you don’t have to sacrifice your precious brows to achieve this bloody look. It’s all an optical illusion.

Either way, file this under things we WON’T be trying anytime soon!



Source link

Ruby Rose loves fashion trends


Lifestyle

By  | 


Ruby Rose loves fashion trends. Actress, Ruby Rose “followed all of the trends” when she was a teenager and regularly changed her look. The ‘Orange is the New Black‘ actress would dramatically change her look depending on who she idolised at the time.  She said: “When I was still in school, I followed all of the trends. I wore messy eyeliner and SPF 80 when I listened to Nirvana. I stopped wearing eyeliner completely when I discovered Annie Lennox and Sinéad O’Connor.  “And you can imagine all the make-up I wore in my Madonna, Bowie, and Blondie phase. I had dress-up parties, scoured thrift shops, and experimented with hair colours.”  And Ruby credits her beloved mother for helping her experiment with her look. She added: “Plus, my mum was and is a megababe, and she taught me to be expressive through fashion and art and make-up. She raised me in an environment where everyone was embraced for their quirks and idiosyncrasies.  “She taught me to have a sense of self and identity.” The 31-year-old actress “shaved off” her long hair when she was 16 in a bid to ward off unwanted attention, and found it incredibly “liberating”. She told Allure magazine: ” I felt like I was getting a lot of attention that I didn’t know how to handle.  “I thought if I shaved off my long hair, people would stop looking at me. The logic behind it was strange, and of course it didn’t quite work out that way. But it was still so liberating. I “t sounds cliché, but you should just see beauty within yourself. You see it when you’re happiest and healthiest. Then it radiates outward. I learned to just embrace who I am as a person and to do what makes me feel the most comfortable.”

Fashion.ie is a 100% owned Irish fashion website that offers the latest Celebrity News and Fashion News to our users. Fashion.ie also gives our users the opportunity to purchase selected, high quality goods directly from our wide range of fashion affiliates. An important note to remember is that Fashion.ie is an affiliate sales website that offers users, links to accredited fashion websites on the Internet. Fashion.ie takes no responsibility or liability for any transaction between user and each fashion vendor. It is the sole responsibility of each user to ensure they are completely happy to interact and trade with each on-line fashion vendor. Fashion.ie would also advise all users to check for the correct sizes of items as well as delivery and returns policy of each vendor prior to purchasing items from them. Don’t forget to follows us on social media. If you enjoy shopping for Ladies fashion, Men’s fashion, or Teenage fashion then look around our site and enjoy!. Fashion.ie is an Irish fashion and Celebrity news website that provides users with Irish fashion news, online fashion news, Celebrity fashion news. Visitors can keep up to date with Celebrity news Ireland and all that is good about Fashion and the Latest Entertainment news.Ruby Rose loves fashion trends.



Source link

What is lampshading? The leggy fashion trend, explained


Have you been scrolling through celebrity street style photos lately and thought, ‘Hey, that shirt and boots combo looks strikingly like a lamp!’

No? Well, let us elaborate…

Lampshading is the pairing of boots with a large or oversized shirt or sweatshirt — and it has been blowing up our Insta-feeds recently. Although the term is less-than-attractive, the idea behind it makes sense — the oversized top is meant to make the silhouette of a lampshade in comparison to the wearer’s legs.

The Skimm was one of the first to report on the trend at the end of 2015, originating from the college-chic style of wearing oversized T-shirts over Nike shorts. PopSugarfollowed in 2016 with a gallery predominately of the Kardashian-Jenner clan in it’s evolved form of over-the-knee boots and shirt dresses. Since then, the trend has surged thanks in part to the popularity of thigh and hip-high boots.

Here’s a closer look:

Kylie Jenner, one of the O.G. lampshaders, wore the look to the PrettyLittleThing Campaign Launch on April 11, 2017.

The color-blocked look featured an oversized white shirt with embellished shoulders and purple spandex thigh-high Balenciaga boots.

thank you 🌙

A post shared by Ariana Grande (@arianagrande) on

Ariana Grande went even more casual, pairing her sparkly over-the-knee boots with an extra large sweatshirt by The Sweetest Language in a thank you post for her birthday on June 26, 2017.

Rihanna, queen of trends, has also sported the look while out on the town.

She paired an oversized graphic tee with black lace-up, thigh-high boots by Unravel in an Instagram she posted on May 4, 2017.

Beyoncé proved the look can work great for maternity fashion.

She paired a loose, flowing tan dress with matching beige boots to attend Kelly Rowland’s Whoa, Baby! book launch, posting a series of pics to Instagram on April 22, 2017.

Zendaya has also given the trend a try.

Looks @luxurylaw

A post shared by Zendaya (@zendaya) on

She topped her black leather boots with a collared shirt dress overlaid with a distressed sweater while attending We Day Toronto on October 19, 2016, posting the pic a day later.

Bella Hadid also rocked the look.

Choppa

A post shared by Bella Hadid (@bellahadid) on

She posted an Instagram of her in a large flannel with white heeled boots on September 16, 2017 before hopping on a helicopter, or a “choppa” as she captioned her photo, while traveling for London and Milan fashion week

Lampshading has also been lighting up the runway.

Vetements was part of the trend early on, adding high boots to their typical oversized designs in their fall/winter 2016 collection.

Fendi filled the runway on Feb. 23, 2017 during Milan Fashion Week with models, like Hadid, in high crimson boots.

The ensemble also included a shirtdress and coat, hitting lampshading criteria.

Even more recently, Hailey Baldwin walked for Tommy Hilfiger on Sept. 19, 2017 during London Fashion Week, presenting a large flannel-styled, collar shirt.

Get inspired by more fashion trends in the gallery below.

Autoplay

Show Thumbnails

Show Captions

 

 

 

Read or Share this story: https://usat.ly/2k5n6Zu



Source link

10 Social-Media Trends to Prepare for in 2018


In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

1. Rise of augmented reality.

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

For example, it’s conceivable that Snapchat or Instagram will soon support filters that allow users to take a selfie with a friend or celebrity projected via augmented reality. Similarly, brands could soon project their products into the homes of social media users through special filters.

Related: Expecting Revolutionary Innovation From Apple’s Reveal Event? You’re Missing the Point.

2. Increasing popularity of Instagram Stories.

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

Related: The Low-Down On Using Instagram Stories For Your Business

3. Continued investment in influencer marketing.

Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.

This year we saw that brands that opted for traditional advertising strategies struggled to connect to social media users. Next year, it is likely that more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional strategies.

Related: Why Brands Big and Small Continue to Fail at Influencer Marketing

4. Focus on Generation Z.

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

Related: 4 Marketing Tactics for Appealing to Generation Z

5. Increasing brand participation in messaging platforms.

Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.

Related: The Future Of Native Advertising for Brands and Publishers

6. Expansion of live streaming.

What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.

GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.

In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.

Related: 12 Live Streaming Video Tips to Build Your Brand and Business

7. Rethinking Twitter.

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.

Related: 15 Tips to Grow a Social-Media Audience for Your Startup

8. Digital hangouts go mainstream.

Houseparty is a video hangout platform used by over one million people each day. It is primarily used by Gen Zers as a way to hang out with friends digitally. The platform is so successful that Facebook is reportedly investigating ways to create a similar functionality within their platform.

We have already seen video become increasingly important on social media, and live video group hangouts are a natural next iteration of this trend. It is conceivable that in 2018, Facebook will announce a similar product to Houseparty that will win over users, just as Instagram’s introduction of Stories did.

Related: 4 Steps to Give Your Business a Digital Presence Overhaul

9. Facebook Spaces goes mainstream.

Facebook isn’t just interested in live video streaming; they’ve been working on a project called Spaces that is designed to allow friends to connect in VR. Given that Facebook owns Oculus, a virtual reality hardware and software company, it is no surprise that the social media giant is developing a platform to make use of this new technology.

Facebook is poised to scale Spaces in 2018. When they do, it is likely that it will be the first successful VR social media product at scale.

Related: 3 Ways Facebook Spaces Could Revolutionize the Business World

10. Social platforms embrace stronger governance policies.

After a series of controversial decisions during the 2016 presidential election, social media platforms have embraced a more hands-on approach to governing conduct on their platforms. Facebook recently turned over thousands of ads that seem to be connected to Russian meddling, and has invested in new AI and human forms of monitoring.

Given the wide criticism that Facebook and Twitter received during 2017, it is likely that these platforms will embrace codes of conduct and governance policies that protect the brands from future criticism.

Related: Facebook Is Testing Fake News Filtering Overseas

Conclusion

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

With the announcement of the new iPhones, augmented reality has a chance to become a part of social media in ways that were unimaginable only a few years ago. Lastly, Twitter and Facebook will most likely adjust their policies to protect their brands from political criticism and to provide users with better online experiences.



Source link

Pop Stars Didn’t Invent Gender Fluidity


In this op-ed, writer Jared Michael Lowe examines the recent phenomenon of today’s pop stars embracing gender-fluid fashion. Are we giving them too much credit for smashing gender norms?

Harry Styles in Gucci heeled boots. Jaden Smith in a Louis Vuitton womenswear skirt. Lil Uzi Vert clutching a pink Goyard bag. Zayn Malik stepping out in women’s blouses. Even Miley Cyrus who, earlier this year, opened up about her identity as non-binary, often remarks that some of her previous style choices have skewed towards masculine and super-femme.

Today’s pop stars are embracing gender fluidity, even in the face of visceral online ridicule, in a world where the topic of sexuality and non-binary acceptance bubbles.

Simultaneously, the conversation has veered into the world of fashion as more and more designers are developing genderless clothing.

Xinhua News Agency/Getty Images

In recent fashion collections, various designers showcased gender-fluid garments as models of varying sexes strode down runways. Designer Thom Browne had a fleet of male models grace the catwalk in grey pleated skirts with his signature tailored suit jackets. Vivienne Westwood displayed her latest collection of frocks on male models. Most notably and by far the most polarizing, Gucci’s creative head Alessandro Michele cross-pollinated the world of fashion, mixing his unique sense of thematic historical elements with today’s Snapchat-crazed aesthetic, rendering brightly-hued and largely ornate floral appliqués on men’s suit jackets, unisex pussybow blouses, and sundresses. Even Jay-Z, who famously wore a white tee and baggy jeans in his “Big Pimpin’” video from the late ’90s, has since displayed a different sense of style, stepping out in Michele for Gucci’s elaborately-decorated suit jackets.

Of course, this wasn’t always the case in the fashion industry. “In the beginning of my career, my agents wanted me to wear a white t-shirt and jeans and to show off my broad shoulders to appear masculine to casting directors,” says model and actor Shaun D Ross. Ross, who famously kissed Katy Perry in her music video for “E.T.”, has appeared in music videos for artists like Beyoncé and Lana Del Rey, and modeled for Alexander McQueen and Givenchy. “My agents would tell me that no one wants to book a visible gay man because the male in ads should appeal to women”. That heteronormative approach to fashion is slowly disseminating, with a more inclusive, gender-fluid ideology taking its place.

Model Shaun D Ross

Designers like 69 Worldwide, Toogood London, and Telfar Clemens are on the forefront of that major zeitgeist shift. Launched in 2005, Clemens’ eponymous label, Telfar started out — and has remained — genderless. In a recent fashion presentation that showcased the brand’s gender nonconforming philosophy, Telfar hosted a dinner where models, editors and judges from the Vogue CFDA Fashion Fund, of which he is a finalist, broke bread together. “If you saw our show, gender was the last thing on your mind — it’s the last thing on ours. For us, it’s successful when you didn’t even ask if someone was a man or a woman — not when it’s some provocative statement.”

Fashion, music, and celebrity culture have long had an interconnected marriage, one that has proved incredibly lucrative for all parties involved. It stands to reason that, as the fashion industry slowly shifts the tide to be more diverse, inclusive, and gender-fluid, celebrities would proudly start wearing garments that blur gender norms. But as they merely experiment with gender-fluid fashion — without actually standing on the front-lines of the gender-fluid movement — are we giving them too much credit for sparking change?

As refreshing as it is to see pop stars Harry Styles, Miley Cyrus, Jaden Smith, or Lil Uzi Vert gain notoriety for embracing gender-fluid fashion, they didn’t invent or reinvent the wheel. Gender fluidity has been around far longer than today’s current iteration of celebrities. From the days of ancient Egypt and Rome to pop music trailblazers like Patti Smith, David Bowie, and Prince, gender fluidity — when it comes to expression of personal style — is nothing new.

Furthermore, while the power of celebrity is undeniable, we should be cautious about positioning stars as the faces of gender-fluidity, simply because they’re famous. “I think that fashion is extremely political and that as a celebrity or anyone in the limelight, being hyper visible comes with great responsibility. Celebrities can help shape our understanding of identities, where’s it going and where we’ve been, to help us better understand,” says Gabrielle Royal, photographer and contributor for dapperQ, a queer style and empowerment website specifically for masculine-presenting women and transgender-identified individuals. “Yet, the way celebrities use fashion can be either helpful, or harmful, depending on their performances and the moves they make with their stylistic expressions.” Royal, who serves as Assistant Director of Employer and Alumni Relations at Columbia University, believes that there needs to be more continued dialogue around fluidity. “Perpetuating gender nonconforming stereotypes can be just as toxic and violent as more widely discussed stereotypes about other presentations.”

Gabrielle Royal, photographer and contributor for dapperQ

Outside the veil of celebrity, real issues persist. For many who are transgender, gender-fluid, and non-binary, their mere presence is a sign of resistance with how they engage the mainstream culture through what they wear, think, say, or do. Yet, while the way a person may dress can say a lot about their character, it shouldn’t encapsulate their entire identity or experience. By compressing the many nuances of gender fluidity into whether or not a pop star wears high heels, blouses, or tailored suits, it ascribes that gender identity is mutually exclusive to someone’s outward appearance; which it is not. Moreover, when gender identities are thought of as trends, or become pithy buzzwords tossed around while pop stars wear genderless clothing from high-end designers, it only further harms an already-marginalized community.

For many who embrace all facets of their gender fluidity, there’s a level of risk and even danger involved in the simple act of getting out of bed, dressing, and leaving out their house for the day. Unfortunately, many are still targeted by how they dress, look, walk, or speak. In addition to countless discriminatory acts one may face on any given day, many are subjected to harassment and even violence because of how they present themselves. This can cause a level of anxiety and sometimes the desire to placate to traditional binary standards just to appease the mainstream.

As millennials continue to lead the movement for self-expression and actualization and as personas associated with the movement surface, it’s important to present and highlight those making an impact in various communities and not just pop stars shilling the latest genderless designer duds.

Related: What It’s REALLY Like to Go to Training Camp for Models

Check this out:



Source link

Keeping Up With The Kardashians Diet, Fitness Trends


Thanks to their spellbinding show, relentless social media presence, and popular apps, the Kardashians — particularly the three oldest sisters — have overshared to a point where it feels like we know them on an intimate level, according to Christina Beck, PhD, a communication professor at Ohio University and author of Celebrity Health Narratives and the Public Health. So, although we may sense that their advice is misguided or uninformed (for example, suggesting an unnecessary vaginal skincare routine), we trust them because we feel like we know and understand their story, Dr. Beck says. The Kardashians are unlikely role models, and that’s why it works: They swear incessantly, talk frankly about their genitals, have tumultuous love lives, and put it all on display for fans.



Source link

Whatever happened to the hard-partying celebrity?


It’s long past time we address a mass extinction event affecting the very core of our culture: the disappearance of hard-partying celebrity.

Gone are the days where these mythical creatures roamed the earth trashing hotel rooms, stumbling out of nightclubs and imbibing in four-day party benders dusted with powders and drowning in booze.

Their stories are essential texts in the gospel according to Us Weekly and TMZ. Rob Stewart was infamously banned for life by the Holiday Inn chain in 1976; The Who drummer Keith Moon once blew up a hotel toilet with explosives before taking a Lincoln Continental for a dip in the pool; and Johnny Depp got stuck with a $10,000 bill and felony charge for damages at NYC’s Mark Hotel after claiming a wayward armadillo popped out of the closet (said “armadillo” was never found).

Courtney Love, Britney Spears, Paris Hilton and Kate Moss have all been kicked out of their share of hotels, and Florence Welch managed to set a hotel room on fire after a night of partying with Kanye West. These celebrity-trashed spaces are now tourist attractions in their own right thanks to the legendary debauchery that occurred within their walls.


Courtney Love and Kimberly Stewart attend the Comedy Central Roast of Pamela Anderson after party on August 7, 2005 in Culver City, California.

Mark Mainz/Getty Images

Reporters who covered the Toronto International Film Festival (TIFF) party beat a decade ago tell tales of sloshed A-listers teetering down Yorkville Avenue, Robert Downey, Jr. punching walls and crawling on all fours at the Sutton Place Hotel and LCBO inspectors crashing galas, sure they would find rampant marijuana use. Illegal after-hours bars were the place to be, and it wouldn’t be unusual for Woody Harrelson to share a joint with fellow partygoers.

Fast forward to TIFF in 2017. Illegal after-hours spots were replaced by sponsored hotspots funded by the likes of Nespresso, RBC, Audi and Grey Goose. The most hard-partying celebs are now the likes of 58-year-old Emma Thompson, who left her private table at the aforementioned RBC House to sing “Happy Birthday” to a producer and serve cake.

You’d barely recognize former party boy Colin Farrell, looking dapper in a perfectly tailored tux and spectacles, dining quietly in a corner with Nicole Kidman at Grey Goose’s Soho House takeover. Celebs don’t crash hotels; they let loose by donating their time and money to charitable causes, like Ben Stiller, Cuba Gooding, Jr. and Jackson Browne did at the annual Artist for Peace and Justice gala where they served guests dinner and bid on auction items. 

Today, a fun celebrity is one who stays at a party longer than 30 minutes and dares to venture outside their cordoned-off VIP corner. Entourages and groupies have been replaced by hard-nosed publicists and corporate suits. The hard-partying celeb – one of Hollywood’s most cherished archetypes – has been replaced with shadows of personalities determined to keep their noses squeaky clean.

Part of this can certainly be attributed to Hollywood rightfully separating themselves from the glamorization of addiction and drug use. Many of the most legendary party stories come courtesy of celebrities who later spent time in rehab or acknowledged a history of addiction. Too many infamous party animals have lost their lives to their bad habits. 

It’s no longer cool to look wasted; rather sobriety has become the trend of the moment. Blake Lively, Kendrick Lamar, Bradley Cooper, Eva Mendes, Calvin Harris, Ben Affleck and Daniel Radcliffe are just some of the boldface names you won’t spot with a drink in their hands. The glamorization of sobriety is closely connected with other wellness trends, including yoga, juicing, clean eating and spiritual pursuits.


Kate Moss leaves the Givenchy after show party during Paris Fashion Week Autumn/Winter 2011/2012 on March 6, 2011 in Paris.

Julien M. Hekimian/Getty Images

It’s also a reaction to substances like alcohol, marijuana and even harder drugs becoming part of culture rather than counter-culture. In a sense, it seems more rebellious not to imbibe at all than to drink until 4 a.m.

But, as with anything Hollywood touts en masse, we’d be remiss not to follow the money. Alcohol, tobacco and cannabis (in places where it’s legal) advertising is all highly regulated these days. Stars often make more money from endorsement and spokesperson deals than they do their actual films. There’s simply little to no money to be made by aligning with the brands that hawk these substances. Rather, being a lifestyle guru in the vein of Gwyneth Paltrow, Jessica Alba and Blake Lively is where the big bucks are. Diet and detox programs, juice brands, athleisure lines, supplement routines and fit teas pay out millions of dollars a year to influencers.

The trend also coincides with a rise in neo-puritanism in North America, which favours sobriety, censorship, unforgiving political correctness and nanny-state alcohol and drug policies (look to Ontario’s recent pot legalization proposals as a prime example). The problem with this growing culture of righteousness, moral policing and fear of contamination is that it’s a hotbed for partisanship, anxiety, conflict and even radicalism. Celebrities, as a result, are increasingly burdened with unrealistic moral expectations that come with their own set of mental health issues and burnout.   

The growing preference for “pure” celebrities (and the outrage when stars like Taylor Swift fall short of perfection) combined with the constant Big Brother presence of social media results in stars appearing more accessible while actually becoming more reclusive. Tweets and Instagram videos replace actual interaction with fans, journalists and the real world. As a result, previously sociable celebrities now hide behind velvet ropes, security guards and publicists at parties lest they be contaminated by anything resembling fun.

In reality, Hollywood hasn’t changed all that much. The vices of choice might be different, but the underlying issues remain. Unfortunately, today’s addictions, posing as virtuous wellness routines and clean lifestyles, may be just as dangerous as those of yesteryear. Scientists, nutritionists and medical experts say a lot of the wellness products being advertised today are akin to snake oil, placebos if not actively harmful to one’s health. Orthorexia, a form of disordered eating when one becomes obsessed with being “clean,” is a rising form of addiction that is potentially much more damaging to mental and physical health than indulging in a few cocktails.

Many celebrities have simply traded in promoting one vein of addictive lifestyle for another rather than truly becoming more moderate or responsible in their choices and those they encourage fans to share in. At least the more traditional vices never pretended to be anything more than the catalyst for a wild night out.



Source link

News Update