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10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

1. Rise of augmented reality.

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

For example, it’s conceivable that Snapchat or Instagram will soon support filters that allow users to take a selfie with a friend or celebrity projected via augmented reality. Similarly, brands could soon project their products into the homes of social media users through special filters.

Related: Expecting Revolutionary Innovation From Apple’s Reveal Event? You’re Missing the Point.

2. Increasing popularity of Instagram Stories.

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

Related: The Low-Down On Using Instagram Stories For Your Business

3. Continued investment in influencer marketing.

Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.

This year we saw that brands that opted for traditional advertising strategies struggled to connect to social media users. Next year, it is likely that more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional strategies.

Related: Why Brands Big and Small Continue to Fail at Influencer Marketing

4. Focus on Generation Z.

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

Related: 4 Marketing Tactics for Appealing to Generation Z

5. Increasing brand participation in messaging platforms.

Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.

Related: The Future Of Native Advertising for Brands and Publishers

6. Expansion of live streaming.

What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.

GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.

In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.

Related: 12 Live Streaming Video Tips to Build Your Brand and Business

7. Rethinking Twitter.

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.

Related: 15 Tips to Grow a Social-Media Audience for Your Startup

8. Digital hangouts go mainstream.

Houseparty is a video hangout platform used by over one million people each day. It is primarily used by Gen Zers as a way to hang out with friends digitally. The platform is so successful that Facebook is reportedly investigating ways to create a similar functionality within their platform.

We have already seen video become increasingly important on social media, and live video group hangouts are a natural next iteration of this trend. It is conceivable that in 2018, Facebook will announce a similar product to Houseparty that will win over users, just as Instagram’s introduction of Stories did.

Related: 4 Steps to Give Your Business a Digital Presence Overhaul

9. Facebook Spaces goes mainstream.

Facebook isn’t just interested in live video streaming; they’ve been working on a project called Spaces that is designed to allow friends to connect in VR. Given that Facebook owns Oculus, a virtual reality hardware and software company, it is no surprise that the social media giant is developing a platform to make use of this new technology.

Facebook is poised to scale Spaces in 2018. When they do, it is likely that it will be the first successful VR social media product at scale.

Related: 3 Ways Facebook Spaces Could Revolutionize the Business World

10. Social platforms embrace stronger governance policies.

After a series of controversial decisions during the 2016 presidential election, social media platforms have embraced a more hands-on approach to governing conduct on their platforms. Facebook recently turned over thousands of ads that seem to be connected to Russian meddling, and has invested in new AI and human forms of monitoring.

Given the wide criticism that Facebook and Twitter received during 2017, it is likely that these platforms will embrace codes of conduct and governance policies that protect the brands from future criticism.

Related: Facebook Is Testing Fake News Filtering Overseas


A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

With the announcement of the new iPhones, augmented reality has a chance to become a part of social media in ways that were unimaginable only a few years ago. Lastly, Twitter and Facebook will most likely adjust their policies to protect their brands from political criticism and to provide users with better online experiences.

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10 DC Dining Trends That Are Changing the Way You Eat Right Now

aThis comes from our 2017 Best New Restaurants list.

Waterfront Views

The Potomac River was once so polluted that President Lyndon Johnson called it a “national disgrace.” But after decades of cleanup efforts, DC’s river-fronts have instead become rosé-sipping territory. In recent years, the industrial graveyard around Navy Yard and Nationals Park has transformed into a destination for chefs. The Salt Line, for New England–style seafood, opened there this summer. Coming soon: Chloe, from former Proof chef Haidar Karoum; a second All-Purpose pizzeria; and the city’s first winery. And in October, the long-awaited Wharf development is set to unveil 24 acres of con-dos, shops, dining, and a concert venue in Southwest DC. Among the star-studded lineup: a Spanish restaurant from Fiola’s Fabio Tra­bocchi and a Southeast Asian spot courtesy of Restaurant Eve’s Cathal Armstrong.

The Salt Line.

Mod Chinese

Washington has always had a healthy share of Cantonese and Szechuan restaurants—but very few are ones you’d consider dressing up for. In Shaw, Tiger Fork stirs up visions of ’60s Chinatown, while the dan-dan noodles and cocktails spiked with medicinal herbs draw a crowd well past midnight. In Petworth, the Hilton brothers unveiled Ten Tigers Parlour, strewn with candles and tufted couches. The menu, overseen by Maketto’s Erik Bruner-Yang, features spins such as red pork with ginger chimichurri or sweet walnut shrimp cradled in lettuce cups.

Old-School Diners

Diners trade in nostalgia, not great food. So naturally, we were skeptical when a rash of Formica-clad spots opened. At worst, they slap high prices on mediocre retro fare. (We’re looking at you, $16 club sandwich at Crimson Diner in Penn Quarter.) But a couple of places do the genre proud. At Ari’s Diner in Ivy City, Monte Cristos and BLTs are simple but made with good, fresh ingredients. In Bethesda, Community puts out tasty all-day breakfasts and fresh doughnuts.

A meal at Community.

Post-Chipotle Fast-Casual

Remember when every fast-casual restaurant was calling itself the Chipotle of Mediterranean or Indian or Chinese food? You pick a protein, toppings, and sauce, then combine one of 564,398 permutations in a bowl. You think you’re getting exactly what you want when in fact you’re ruining your meal with clashing ingredients and Sriracha aïoli. Thankfully, a new generation of more curated quick-service restaurants is changing the formula. At Colada Shop in Sterling and DC, you can order a Cuban sandwich and the area’s best piña colada with the expediency of a Happy Meal. Red Apron Burger Bar, which recently moved from Dupont Circle to Barracks Row, lets you upgrade lets you upgrade from a Black Angus patty to heritage Ancient White Park beef. And while the area is now awash in poke spots that follow the Chipotle production model and allow for some questionable concoctions, downtown DC’s Abunai Poke stays truest to the Hawaiian raw-fish dish with preset tuna and salmon bowls.


Once considered fringe fare, vegan cuisine has gone mainstream. At Mount Vernon Square’s Shouk, owner Ran Nussbächer creates creamy, yogurt-like sauces from tahini, and burgers from mushrooms and legumes. The fare emulates the pita shops of his native Israel while remaining “100 percent plant-based” (that’s trendy for vegan). Sticky Fingers pioneer Doron Petersan, who introduced Washingtonians to tasty egg-and-butter-free sweets, opened DC’s first “veggie-centric” diner, H Street’s Fare Well, which specializes in comfort dishes such as a meatless Reuben and dairy-free milkshakes. The surrounding Atlas District may just become DC’s vegan hot spot. On the horizon: a street-food joint in the Apollo development from the owners of Philadelphia’s lauded Vedge and V Street.

One of Shouk’s sandwiches.

Sushi Gone Mad

We’re starting to think some restaurants have a game going: How many ingredients can we shove inside a maki roll? If you’ve ever had, say, a Japanese pizza roll—a baked California roll with cheese—you know the concoctions can be disastrous. But in the right hands, they can be surprisingly good. Fourteenth Street’s Sakerum wowed us with its pile-up of tuna tartare, shrimp tempura, jalapeño, avocado, and black-sesame aïoli. Dupont Circle’s Rakuya offers a delicious play on fish and chips, with fried Chilean sea bass, avocado, and Old Bay mayo.

The Rest of Europe

French and Italian have always been mainstays in Washington’s dining scene, but recently chefs have conjured less traveled parts of the continent. Swiss expats can finally get a taste of home at Stable, which brings wurzel bread and raclette tables to H Street. In Clarendon, Ambar restaurateur Ivan Iricanin has opened a Balkan-flavored cafe, Baba, where you can grab a Turkish coffee and vegetable-kajmak panini by day or rakia cocktails and small plates at night.

A favorite of the Stable chef: ramp spaetzle with gruyere and crispy onions.

Wine Bars

It seems cocktail bars are all we’ve been talking about for a while: That hand-carved ice! Those mustachioed mixologists! Now a new crop of bars serving more than Pinot and Chardonnay is bringing wine back to the spotlight. At the laid-back Shaw spot Maxwell Park, 32-year-old owner Brent Kroll rotates half of his 50 wines by the glass through different themes. In August, for example, the for­mer Neighborhood Restaurant Group wine director highlighted sparkling wines—without touching Champagne, Prosecco, or Cava. For more of a Latin American wine education, Ruta del Vino in Petworth is the place to sample tintos and blancos from Chile, Argentina, and Uruguay. And coming soon in Brookland: Primrose, from wonderfully quirky Red Hen partner Sebastian Zutant. His menu will feature natural wines from lesser-known regions of France as well as his own winemaking.

Lobby Restaurants

Hotel restaurants have a reputation for soulless decor and predictable menus. (Oh, another chicken breast, you say?) When hotels did snag celebrity chefs, they tended to be out-of-towners simply lending their names. But that’s changing. Some of the hottest restaurants to open this year are right off the lobby, including Robert Wiedmaier’s Siren by RW at the Darcy in Logan Circle and Cathal Armstrong’s Hummingbird in Old Town’s Hotel Indigo. For hotels, these top players add cred, helping lure locals and justify pricey rooms. Most important, chefs aren’t dumbing down their food. When the Line DC hotel opens in Adams Morgan this fall, Woodberry Kitchen’s Spike Gjerde will continue his strict Mid-Atlantic sourcing at A Rake’s Progress and Maketto’s Erik Bruner-Yang will showcase Japanese and Taiwanese flavors at Brothers and Sisters—a far cry from those chicken breasts.

Pastry Chefs

A few years ago, restaurant desserts were more afterthought than grand finale. Blame economics. During the bare-bones, industrial-chic era, salaried pastry chefs went the way of the tablecloth, and “simpler” (cheaper) sweets such as cookie plates and ice cream reigned. Now savvy owners are reinvesting and rehiring. The talent shows—whether in the warm lemon-hazelnut cake crafted by Brandon Malzahn at Van Ness’s Sfoglina or in the tiramisu-meets-affogato from Alex Levin at Alta Strada in Fairfax and DC.

Ann Limpert

Executive Food Editor/Critic

Ann Limpert joined Washingtonian in late 2003. She was previously an editorial assistant at Entertainment Weekly and a cook in New York restaurant kitchens, and she is a graduate of the Institute of Culinary Education. She lives in Logan Circle.

Anna Spiegel

Food Editor

Anna Spiegel covers the dining and drinking scene in her native DC. Prior to joining Washingtonian in 2010, she attended the French Culinary Institute and Columbia University’s MFA program in New York, and held various cooking and writing positions in NYC and in St. John, US Virgin Islands.

Jessica Sidman

Food Editor

Jessica Sidman covers the people and trends behind D.C.’s food and drink scene. Before joining Washingtonian in July 2016, she was Food Editor and Young & Hungry columnist at Washington City Paper. She is a Colorado native and University of Pennsylvania grad.

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10+ Reasons Nigerian Celebrities Marriages Fail

It seems to be a norm for celebrities to buzz in and out of my marriage like a fashion trend following the recent Tonto Dikeh messy divorce saga.

Most celebrities are not ready to handle the fame that comes their way. Fame makes them look like kids in the spotlight. And with fame, most times comes the pressure to walk down the aisle.

For most celebrities, the problem sometimes is that money makes them feel they can ‘buy’ anything, including love. For others, it makes them view the idea of marriage from the business perspective.

It goes to such length that it becomes a competition amongst peers to see who hosts the most elaborate, expensive and most talked about weddings in the country, disregarding the preparation for the days after the wedding called MARRIAGE!

Read This: Nollywood’s 30 Failed Marriages

In the latest list of the Nigerian celebrities marriages that have gone awry include that of Tonto Dikeh and Churchill;  Mercy Aigbe and Lanre Gentry; Tiwa Savage and Tee BillzEmeka Ike and Suzzanna Emma, Lilian Esoro and Ub Franklin, to mention but a few.

Amidst the chaos, we bring you top reasons why these Nigerian celebrities marriages tend to fail despite  efforts to make it work.

Reasons Why Nigerian Celebrities Marriages Fail

Tonto Dikeh
Tonto Dikeh And Churchill

1. Infidelity

Like in the Tonto Dikeh and Tiwa Savage case, this is a major reason for most marriage failures among celebrity couples. The cause of this may be attributable to a number of factors; First, the nature of their career may make them vulnerable to certain situations, thereby causing them to be tempted.

Trust is one of the great virtues to build among couples and it takes trustworthy persons to remain stable in a relationship. When broken (in a relationship, marriage), the consequences are dire.

Nothing justifies infidelity in marriage, it only takes self-respect and strong morals to remain faithful. Unfortunately, many have been lured by greed and quest for more.

2. Measuring Up To Public Standards

Like was the case of Tonto Dikeh who claimed she bought herself a car, a phone and an expensive ring (which she initially told the world bought for her by her ‘loving’ husband) just to keep up appearances and meet up public expectations, this is one one the reasons celebrity marriages crash.

The drive to keep yourself abreast and afloat with current trends, satisfy the insatiable expectations of their fans fuels the ambition of these couples and most times leaves a strain on their marriages that become irreparable.

3. Unbridled Ego

It is almost certain that couples who are both high-profile celebrities in their own rights would drag for the limelight, especially when they are both in the same industry. But marriage should be all about compromises here and there and not about who wins the bragging rights.

Couples should be supportive to one another and reach a consertion. Dating periods should be used to agree on how the marriage would work better.

4. Unnecessary Social Media Flaunts

It is a general knowledge that social media; Instagram, Twitter, Snapchat etc, has become a lifeline or rather, fame booster for famous and aspiring celebrities to garner recognition and followers. But as there’s a limit to everything, so it is to exposures.

Several observations have shown that it is increasingly becoming difficult for some celebrities to separate and maintain their public life from private home affairs.

Not everybody is crazy about media exposure, therefore if your spouse is too sensitive toward media publications, you might want to put that into consideration and find a way to keep them out of it.

Withdrawing your family, wealth, acquisitions from the prying eyes of the public with do your marriage a whole lot of good in the end.

See Also: Woman Tells Bitter Story Of How Pride Destroyed Her Marriage

Tonto Dikeh
Tiwa Savage And Tee Billiz

5. The Alluring Nature Of Fame

Being famous can be overwhelming and most times a feeling of power and pride follows. For others, it can be intimidating especially for a spouse who doesn’t understand the demands of the entertainment world.

Female celebrities are usually vulnerable to this since a typical Nigerian husband would want his wife to perform her marital duties and vice versal.

If partners are not supportive or encouraging toward each other’s career or goal, then the marriage may never last. But then it takes courage and lots of sacrifices (endurances, tolerance, reconsideration, leniency, obedience) for a famous celebrity to attain a certain level of balance between a great career and a great home.

6. Getting Married For All The Wrong Reasons

Everybody make mistakes, but in marriage, the damage is almost irreversible. Many celebrities marriages today have ended because the reason they choose their partners was wrong in the first place.

Yes! Every celebrity relationship has its advantages – beauty, fame, sex, wealth, power, politics, media attention, etc but all these could also be a risky foundation for a marriage to be founded on.

For reasons other than love, respect, attraction, admiration, trust, understanding and acceptance, couples will continue to have problems in the marriage. The former can be an extra advantage, but should never be a priority because they fade away.

See Also: 14 Things Your Husband Really Wish You Could Do More Often

7. Domestic Violence

It is called domestic abuse because it involves physical violence and this has become the hottest trending topic in celebrities marriages. Lately, many cases have been reported by some Nigerian celebrities and other individuals since last year. And we wonder why it happens to such prominent public figures.

Among other things, the causes of domestic violence include stress, provocation, disagreement, depression, jealousy and envy, economic hardship, etc.

8. The Media And The Rumors

The curse of fame in Nigeria is that your private and personal life is taken from you – but that’s for whoever wants it to be so as a certain Queen Nwokoye will make us understand. Everything about a celeb is displayed on the tabloids, social media for the world to read, discuss and believe including RUMOURS!

You will be more than astonished at the results or effect that may have on a celebrity marriage if there is a sense of insecurity on part of the couple.

Tonto Dikeh
Mercy Aigbe And Lanre Gentry

9. Choosing The Wrong Partner

Compatibility remains one of the best criteria for a lifetime relationship. The rate of divorce among celebrities has become so alarming that one begins to wonder why?

We must admit that it’s not easy to find the right partner, but every other time you must ask if you’re the right person for that union. One thing is certain, everything that starts wrong ends badly.

Therefore you must listen to your heart and conscience to discover your inner feelings towards a potential marriage partner.

10. Pressure

The pressure to get married for celebrities is always high and multi-dimensional. From the bank account to the fans, their parents and an agent who thinks it will raise their profile and bring more endorsement deals, everyone is pushing them to something that pressure shouldn’t be the foundation of.

See Also: Woman Asks For An African Man’s Hand In Marriage [WATCH]

Others reasons may include:

Misplaced Priorities – Career over marriage, family

Unmet Expectations

Lack of “Alone” time

Constant Temptations


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10 terms every fashion lover needs to be familiar with in 2017 | fashion and trends

It’s about time you upgraded your knowledge of what is going around in the fashion world. It would help next time when you’re out shopping, so there’s no need to hunt down a celebrity’s Instagram picture from weeks ago to explain to the shopkeeper what exactly you’re looking for.

Here’s a list of 10 terms all fashionistas need to know in 2017:

1.Choker top – Combining our favorite accessory with our top has got to be one of the best trends of 2017! As the name suggests, a choker top is a normal top with a choker attached to it for the nights when we just don’t have time to accessorize.

2.Naked dress – a huge hit in the Kardashian family, a naked dress is a sheer dress, completely see through, allowing one to reveal maximum skin while covering up all the important bits, and is often styled with embroidery or studs.

3.Slides – Thanks to Gucci’s loafers and the Rihanna Fenty X Puma Furry sandals, these new slip-ons have become the latest craze. Slides are comfortable, soft, simple slip-ons that add a relaxed vibe to your look. Celebrities from Kloe Kadarshian to Vanessa Hudgens have been spotted ditching their long heels for some comfortable and chill slides.

4.Mules – There are plenty of footwear trends coming up in 2017, but mules are the ones most regularly spotted in the celebrity world. Open at the back, mules comes in all shapes and types and are an instant attention grabber.

5.Mom jeans – After skinny jeans and boyfriend jeans, its time for mom jeans now. Fitted on the waist, lose from thigh downwards, mom jeans are frayed, mid weight and 100% cotton denim. From moms like January Jones and Miranda Kerr to child free supermodels like Bella Hadid and Sofia Richie, mom jeans have been sported by all.

A young teen hipster girl wearing mom jeans.

6.Ear jacket – Ear jackets are an added ornament to the normal earrings. It’s placed between the earring and the post, and is shaped to follow the curve of your ear. After ear cuffs and overwhelmingly large loops, its time to up our accessory game with this cool addition.

7.Shackett – Lightweight and well fitted, yet warm and comfortable, A shackett is the new modern day jacket. It’s especially useful on days when nature can’t decide what to throw at us! It is the perfect outerwear for the modern guy who’s always on the go.

8.Bants – Leather pants and leather boots have given more than just a few girls their glamorous super model moment the past few years, and now its time to take it to another level by combining the two. Bants are pants and boots attached into one glamorous piece of clothing, and have been a part of runway outfits by Tamara Mellon, Edun and Versace to name just a few.

9.Duster – Another trend which has caught the fancy of the fashion world is the floor length duster coat. The long loose fitting coats are great for rain and dusty winds, and the bulky silhouette is perfect to keep you warm and stylish all winter!

A man wearing a duster and holding on to his western hat.

10.Puffer – The old school puffer jacket consists of a nylon shell with quilted sections ‘puffed’ with lightweight insulating material to keep you warm and cuddly. The trend became a staple at the Paris Fashion Week owing to the number and range of labels that came up with a huge variety of puffers in all types and colours.

Follow @htlifeandstyle for more

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10 Celebrities Share Their Favorite Beauty Products

Taking on life fresh-faced and makeup-free can feel nothing short of glorious. But it can be just as empowering to embrace and showcase one’s individuality by wearing your favorite beauty product. Makeup can act as wearable art and a vehicle of self-expression, which is something that truly never goes out of style. Products and trends women wear on their faces may be about short-lived experimentation, or they may be reflections of daily, weekly, or even monthly moods. On the other hand, they could be a woman’s OG form of feeling good on a day-to-day basis.

The beauty routines of celebrities, however, may not be the most typical. Most celebs travel with their glam squads and get beautified as part of the job, whether it be for a red carpet, a performance, or a glamorous night in Hollywood. But even on their days off, they turn to their favorite products to feel their best. I caught up with a handful of them who told me what makes them feel as powerful on the outside as they do within.

Celebs like Jessica Sula (Split) and Elvy Yost (The Catch) are all about letting their lips shine with their favorite products tailored to their complexion. Others like Nina Dobrev, Vanessa Williams, and Kiersey Clemons always opt for the simple serums that nourish their natural skin and let it thrive.

Each celebrity has a different go-to method or product that makes them feel their best and highlights who they are, and that’s the beauty of it all.

Victor Chavez/Getty Images Entertainment/Getty Images

“Honestly, when I’m not working, I try not to wear makeup. I think that it’s so important to let your skin breathe, and when I have clean skin that’s fresh, I feel the most beautiful,” Dobrev says. “I’ve been using this Kate Somerville serum, you just put that on and it gives you a glow. It’s changed my life.”

Neilson Barnard/Getty Images Entertainment/Getty Images

“On a daily basis, as far as during the day, I always wear a product by Revision Skincare, like a tinted moisturizer with SPF in it. I don’t feel good unless [I wear it],” Justice tells me.

Ilya S. Savenok/Getty Images Entertainment/Getty Images

“Mascara. I love concealer because it conceals my pimples, so it makes me feel confident,” Robertson says.

Frederick M. Brown/Getty Images Entertainment/Getty Images

“I recently discovered lipstick. It’s really funny, but it’s true,” Sula says. “I used to use lip balm, but the other night I put on lipstick, just the basic red, and I don’t know, it made me feel very womanly, like I was in some sort of film noir.”

Jonathan Leibson/Getty Images Entertainment/Getty Images

“There’s a line that I love, Mimi Luzon,” Lutz says. “I use everything, but the cream is just incredible. I bring it everywhere. That’s the one thing that I never forget. I love the BB cream. Not wearing makeup and just [that].”

Tibrina Hobson/Getty Images Entertainment/Getty Images

“I can’t be without my Ladybug Jane lip balm. I love it so much. They’re really adorable. And what I love the most is that not only are they made with all organic oils that are really good for you, they taste so good. I’m confident in saying there’s no other lip balm that tastes better than this. I’ve gotten all my girlfriends hooked on it. They flavor it with Stevia and incredible organic flavorings. My favorite is probably sugar cookie. It tastes like a vanilla cupcake,” Witt says. “I usually have about three of them with me when I travel just in case I leave one behind. I order them by the pack online.”

Frazer Harrison/Getty Images Entertainment/Getty Images

“I have a Sunday Riley serum and I mix it in with my makeup and put it on my skin when I’m not going to wear makeup,” Clemons says. “My sister’s always like, ‘Your skin amazing, did you get a facial today?’ It’s the best stuff ever. It’s my favorite, my go-to, always.”

Michael Loccisano/Getty Images Entertainment/Getty Images

“My perfumes. Every single day, I wear a different one. Mostly, I’ve been wearing Gold Rush because it’s my newest baby,” Hilton says. “I have my skin care product line, which, every time I wear it, I just feel amazing. It’s really great for your skin. Those are two of my favorite things.”

Mike Pont/Getty Images Entertainment/Getty Images

“Probably what I use more than anything is Per-fekt, it’s a skin-perfection gel, you squeeze it out and it’s not a bronzer, it’s a light skin perfecter. It evens things out, and I’ve been using it for at least 10 years now. It looks like you have no makeup on,” Williams says. “That’s what I always have in my bag.”

Vivien Killilea/Getty Images Entertainment/Getty Images

“I’m very conscious about having as natural makeup products as possible,” Yost says. “I’ve been very into Beautycounter products lately, I love their lip sheers. My foundation, I usually do a combination of Kjaer Weis and Gabriel. I’m obsessed with Julie Hewett lipstick. I’m a big red lipstick supporter. I’m just always on the lookout for natural, safe products.”

There’s no right, wrong, or “best” method when it comes to picking beauty products that make you feel good. These celebs prove that their favorite products only enhance their individuality and allow them to embrace who they are, and the possibilities are truly endless.

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Cheat Sheet: 10 Celeb-Approved Summer Trends To Try During Your Holy Week Vacay

Holy Week holidays are just around the corner and we’d like to spring on you a round-up of several doable summer or beach trends that we’ve spotted in the celebrity scene.  A ton of us are prepping to head out of town or stocking up on beach essentials. We all love trends to try or do that involve minimal conjuring to be able to achieve.  Here you go, slap on sunscreen then take heed and succeed!

1. Sheerer tinted shades are the path of the light side. Style maven Martine Cajucom is the fairy-godmother of shaded spectacles.  The cutting-edge creative director of Sunnies knows more than a thing or two about sunglasses.  Trust that if there is something Martine chooses to wear we will follow and certainly stare.  We spotted her styling Liza Soberano for their recent editorial and wearing lightly tinted specs with Isabelle Daza.  If you’re not into dark vision go with shades that are lightly tinted.  Life through rose-colored glasses, anyone?  



2. Sandboarding over dunes.  When you’re sliding on sand instead of snow you get sandboarding, a niche sport more interesting than you might think.  The workout isn’t just the boarding itself but also the heavy resistance trekking to get up over the dunes for a good slide.  We spotted Enrique Gil trying out a sandboarding move recently and noted that the great place to actually try it is in Paoay, Ilocos Norte.  Locally, we don’t have the grandeur of the dunes in Dubai, but on the sand slopes of Ilocos you’ll certainly get a moderate feel of the sport if you’ve never tried it.  Interested to give it a go?  Try contacting Ilocos Sandboarding on Facebook who were featured on Rated K a couple of years ago.   Check out also how other people all over the world enjoy sandboarding at this video link here.


3. Doing dreadlocked hair with woven threads. Andrea Brillantes gave dreadlocked hair a go during her last visit to Boracay, and we liked her look interwoven with bright threads.  Along the shores of Boracay there are way too many braiding and dreadlock services to choose from.  Just a tip though if you plan on wearing dreadlocks at the beach be sure that those offering the service have clean hands and don’t forget to generously apply sunblock on your scalp to protect the delicate skin in between the braids from painful sunburn once you have them.


[related: In Focus: 7 Stunning Celeb-Approved Destinations To Explore This Scorching Season]

4. Accessorizing in layers. When Ellen Adarna pops into your head like a genie with a cloud of smoke you rarely think of anything dainty or delicate.  We love her ‘coz she’s real, beautifully brash, semi-slapstick, and downright hot.  You’ll be surprised though, she does have her mellow moments.  This photo of her taken by none other than Rico Blanco shows a beautiful multi-strand layered necklace we super like.  We also spotted Elisse Joson similarly “blinged” in layers a few days back.  Find yourself a series of strands and petite pendants, layer up, and accessorize to your heart’s content.


5. Choosing your Freakshake.  The hit decadent offering of a milkshake messily married with dessert originally caught fire in Canberra, Australia’s largest inland city southwest of Sydney in mid to late 2015.  Freakshakes have since spread their sugary tendrils and infected the earth with delight. Diabetics steer clear, though.  Singaporean actress and TV host Oon Shu An has given her blessing “May your milkshake runneth over.” 

Freakshakes @ Discovery Shores Boracay


6. Beach cover-ups aren’t cheesy if they don’t dial down your style.  When you’re not in the water or just chilling on shore covering up is just a comfy habit lots of people have.  Why needlessly expose your body to the sun the entire time?  The important thing is to do it in style and find a coverup that doesn’t clash with your swimwear.  Cover-ups needn’t be matchy-matchy, just properly coordinated, like the way Kathryn Bernardo, Mari Jasmine, and Alodia Gosiengfiao stylishly achieve their looks here.  You can check out a couple of crop tops that look similar to Mari Jasmine’s via Shape Shop Active on Instagram.  


[related: Kitchen Whiz: 10 Steps To Make The Best Fish Ceviche “Kinilaw na Tanigue” You’ll Ever Try]


7. Savoring a healthy bowl of “Poke” (Hawaiian fish salad). We saw that Kiana Valenciano was holding up a bowl of Poke this week during one of her workout days. Poke is originally kind of like Hawaii’s version of Japan’s chirashi, but without the rice or less of it because of the fact that it’s more like a fish salad.   


Apparently, poke as an appetizer or light entree is ubiquitous at Hawaiian family meals.  Poke when served in other countries has been tweaked to serve up different versions and flavors of the beloved fish salad.   Here’s to healthy eats for the summer that don’t hold you back on your fitness goals!  To note, for those who don’t like ceviche you’ll be happy to know poke usually isn’t pickled.  Some resorts serve poke or dishes similar to it.  If you’re “staycationing” in the city you may want to try it locally at Poke Poke Manila located at Ground Flr. Estancia Mall, Capitol Commons Food On Four, Level 4, and SM Aura, BGC.


8.  Trying out flash tattoos on your feet.  Flash tattoos are basically jewelry-inspired temporary tattoos that you can easily remove at the end of the day with either oil or soap and water.  They’re a fun, harmless way to look hip and summery.  The simple tactile act of applying them on skin makes bonding time with friends even more special.  We’ve rubbed the magic lamp a second time and Ellen Adarna as it turns out sported these awhile back with one of her besties, Nivien Soledad and then later, beautifully on her wrists with Mai Cojuangco and Nivien once again.


9. Off-shouldering it under the sun. Whether choosing to reveal both shoulders or one, baring them this summer is definitely a trend that has lived to see yet another year.  Nikki Gil, Frankie Pangilinan, and Leila Alcasid prove our point.  Don’t forget to always apply generous amounts of sunscreen on exposed areas.  If you’ve got your hands on a bit of body sheen product or liquid highlighter add a drop to your fave sunblock or lotion to add a bit of gleam to those shoulders, arms, and decolletage.


10. Big water floaties are back, and the bolder and brighter, the better. Basic and bright are what we think floaties should be.  Liza Soberano, Alex Godinez, and Vice Ganda know what it takes to fully appreciate the full-on power of floaties.  On the water, inflatables bring fun, laughter, as well as safety to your summer scene.  Stock up on a bunch of boldly colored floaties whether they’re basic giant rings or creatures like unicorns, swans, or flamingoes and have more fun in the sun while you’re at it!


[ALSO READ: In Focus: How to Sizzle Like Pia Wurtzbach in Her Most Gorgeous Swimsuit Moments]

Photos from: Instagram.com/ilovemartine, Instagram.com/andreabrillantes, Instagram.com/lizasoberano, Instagram.com/praybeytbenjamin, Instagram.com/oonshuan, Instagram.com/pokepokemanila, Instagram.com/alexgodinez, Instagram.com/bujibrownlegs, Instagram.com/alodiaalmira, Instagram.com/bernardokath, Instagram.com/enriquegil17, Instagram.com/frankiepangilinan, Instagram.com/nikkigil, Instagram.com/elissejosonn, Instagram.com/maria.elena.adarna, Instagram.com/discoveryshoresboracay

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The 10 Best Beauty Looks: Week of February 20, 2017 – Vogue.com


The 10 Best Beauty Looks: Week of February 20, 2017
Here’s what’s magical about fashion month: The runways act as a cornucopia of trends to come, while front row fixtures have their finger firmly on the up-to-the-minute hair and makeup pulse—together setting off to a cascading effect that inspires the

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