Tag Archives: 2018

10 Social-Media Trends to Prepare for in 2018


In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

1. Rise of augmented reality.

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

For example, it’s conceivable that Snapchat or Instagram will soon support filters that allow users to take a selfie with a friend or celebrity projected via augmented reality. Similarly, brands could soon project their products into the homes of social media users through special filters.

Related: Expecting Revolutionary Innovation From Apple’s Reveal Event? You’re Missing the Point.

2. Increasing popularity of Instagram Stories.

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

Related: The Low-Down On Using Instagram Stories For Your Business

3. Continued investment in influencer marketing.

Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.

This year we saw that brands that opted for traditional advertising strategies struggled to connect to social media users. Next year, it is likely that more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional strategies.

Related: Why Brands Big and Small Continue to Fail at Influencer Marketing

4. Focus on Generation Z.

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

Related: 4 Marketing Tactics for Appealing to Generation Z

5. Increasing brand participation in messaging platforms.

Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.

Related: The Future Of Native Advertising for Brands and Publishers

6. Expansion of live streaming.

What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.

GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.

In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.

Related: 12 Live Streaming Video Tips to Build Your Brand and Business

7. Rethinking Twitter.

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.

Related: 15 Tips to Grow a Social-Media Audience for Your Startup

8. Digital hangouts go mainstream.

Houseparty is a video hangout platform used by over one million people each day. It is primarily used by Gen Zers as a way to hang out with friends digitally. The platform is so successful that Facebook is reportedly investigating ways to create a similar functionality within their platform.

We have already seen video become increasingly important on social media, and live video group hangouts are a natural next iteration of this trend. It is conceivable that in 2018, Facebook will announce a similar product to Houseparty that will win over users, just as Instagram’s introduction of Stories did.

Related: 4 Steps to Give Your Business a Digital Presence Overhaul

9. Facebook Spaces goes mainstream.

Facebook isn’t just interested in live video streaming; they’ve been working on a project called Spaces that is designed to allow friends to connect in VR. Given that Facebook owns Oculus, a virtual reality hardware and software company, it is no surprise that the social media giant is developing a platform to make use of this new technology.

Facebook is poised to scale Spaces in 2018. When they do, it is likely that it will be the first successful VR social media product at scale.

Related: 3 Ways Facebook Spaces Could Revolutionize the Business World

10. Social platforms embrace stronger governance policies.

After a series of controversial decisions during the 2016 presidential election, social media platforms have embraced a more hands-on approach to governing conduct on their platforms. Facebook recently turned over thousands of ads that seem to be connected to Russian meddling, and has invested in new AI and human forms of monitoring.

Given the wide criticism that Facebook and Twitter received during 2017, it is likely that these platforms will embrace codes of conduct and governance policies that protect the brands from future criticism.

Related: Facebook Is Testing Fake News Filtering Overseas

Conclusion

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

With the announcement of the new iPhones, augmented reality has a chance to become a part of social media in ways that were unimaginable only a few years ago. Lastly, Twitter and Facebook will most likely adjust their policies to protect their brands from political criticism and to provide users with better online experiences.



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5 things we’ve learned from London Fashion Week for spring/summer 2018


Some of the hottest and most relevant trends are spotted on the front row at London Fashion Week of course and these are the clothes that the movers and shakers in fashion are wearing right now.

So to give you a balanced view, we’re sharing our tips on what’s hot right now and what will be big next season. The way, you can be prepared for spring/summer 2018 as the trends hit the high street.

Ready? Here’s what we learned, ON and OFF the runway…

1. We’ll be prepared for a wash-out

Burberry, Mary Kantrantzou, Anya Hindmarch

It seems us Brits have finally accepted that our seasons consist mostly of rain and not a lot else. With this in mind, Mary Katrantzou, Anya Hindmarch and Burberry have all sent models down their runway donning the humble anorak. Who knew that such a practical necessary item could become such a fashion must-have? We aren’t complaining, catch us next time there’s a wash-out looking super cool and keeping dry in our on trend waterproofs, result!

2. Transitional season layering in style

Laura Bailey layers up at LFW

It’s that time of year when the weather never knows whether it’s coming or going, and consequently neither does our wardrobe. We’ve been taking some transitional styling tips from street style gals, who know that layering is crucial. This year, it’s all about layering midi skirts and dresses with ankle boots, knits, and long tailored coats. Even Naomi Campbell has joined in on this must-have style.

3. Statement cuffs are back AGAIN

Christopher Kane and Roksanda

Clearly, we aren’t ready for the return of the bog-standard sleeve, as statement cuffs featured once again at LFW. Seen on shows such as Christopher Kane and Roksanda, if it’s not oversized or frilled, we’re not interested. This ever-lasting trend is super wearable too, as it livens up your humble jersey tee, fine knit, or evening blouse.

4. Sequins return, and they’re not just for Christmas

JW Anderson, Preen and Molly Goddard

I mean, we all wear a sequin number at some point over the Christmas season, but London’s Spring Summer 2018 fashion week taught us that sequins don’t have to be saved exclusively for festivities. We’ve seen bright blue tones over at JW Anderson, paired as power separates at Molly Goddard, and in shoe form at Preen by Thornton Bregazzi, the sequin is a must have style.

5. The Queen is next season’s fashion icon

Erdem and Simone Rocha

Her Royal Highness has become our latest style inspiration, with runway shows such as Erderm and Simone Rocha showcasing luxe finishes and fabrics, all inspired by their new muse, Queen Elizabeth II. We saw white long gloves, high neck blouses and dresses in pastel tones, Victorian-esque sleeves and delicate floral patterns. Long live Her Maj!



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How to Wear the Best Beauty Looks from NYFW Spring 2018 in Real Life


You can find the best beauty inspiration on the runways of New York Fashion Week.

When you think of high fashion and beauty, it’s easy to write it off as over-the-top or inaccessible in real life. But, this is far from true. Designers are striving to portray their customer, aligning a silent, moving character (read: the model) to their brand’s aesthetic. While celebrity hairstylist Yusef Williams described the Fenty x PUMA by Rihanna look as “athletic, cool, bad girl,” César DeLeön Ramirêz, the hair lead the Michael Costello SS18 runway show, took inspiration from “the whimsical, ethereal and feminine aesthetic of the new collection.” The resulting hair mirrors the styles that we would see on athletic, cool girls (i.e. heat-free, natural waves and sleek buns) or a girly girl (i.e. top buns and waves) in every day life.

With so many collections, your personal style is sure to be represented, whether it’s grunge-inspired or very feminine. The inspiration is boundless and the looks aren’t too out-of-the-box to wear to work or school.

To prove our point, we found the best runway beauty and paired it to celebrity street style, so you can see how these styles translate off of the runway. 

Ready to add the latest fall beauty trends to your routine? Check out the styles below!



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Four Cocktail Trends From WORLD CLASS BARTENDER OF THE YEAR Competition That Will Change the Way You Drink in 2018 | 08/31/17


MEXICO CITY, Aug. 31, 2017 /CNW/ – Cocktail culture is skyrocketing internationally. Almost 9 out of 10 younger drinkers (88%) now enjoy cocktails on a night out[1]. With Asia, the Middle East and Latin America now represented on the World’s 50 Best Bar list, the people leading this revolution are from across the globe[2]. They are bringing new ideas, techniques and cultural influences, leading to a dynamic fast-paced industry where new trends are emerging, inspiring people to drink better the world over.

(Photo: http://mma.prnewswire.com/media/550860/World_Class_Cafe_Cantata_cocktail.jpg )

This month, 55 of the bartending elite have been battling it out at WORLD CLASS BARTENDER OF THE YEAR FINALS– the world’s biggest bartending competition – in Mexico City. Nearly 10,000 bartenders from 57 countries have taken part to win the crown of best bartender in the world.

In between judging the Finalists, leading lights from the food and drinks industry got together to uncover the main trends they expect to see next year.

Diageo Global Cocktailian Lauren Mote led a discussion including mixology legend Dre Masso; Australian MasterChef host & judge Matt Preston; Alex Kratena (formerly of Artesian – three time winner of World’s Best Bar) and the WORLD CLASS BARTENDER OF THE YEAR 2014, Charles Joly.

The trend panel predicted a rise in sustainability, signature serves, the link between mixed drinks and fine cuisine, and the increase in crafting cocktails at home. Some spectacular cocktail serves were produced as examples at the event.

Sustainable Serves – In a recent consumer poll, nearly one in two customers expressed a willingness to pay a 10% premium for socially responsible and environmentally friendly goods. So as well as helping the environment, going down this route could also make sound business sense for bar owners.

Dre Masso commented: “Sustainable and re-useable methods and ingredients are becoming increasingly important. The mixologists who embrace this new reality are the ones who will flourish.”

Signature Serves – One of the original cocktail innovators, Giuseppe Cipriani, created the Bellini in Venice in the 1930s, and today the home of the Bellini – Harry’s Bar – is a must-visit. So with people now spending 5% more on luxury experiences than luxury goods[3], bar owners and mixologists who tap into this desire can thrive in 2018.

Alex Kratena said: “I expect to see more switched-on bar operators and bartenders creating unique drink experiences that go beyond ‘what’s expected’ and push signature serves to become the answer to what tasting menus are in the restaurant world.’

Culinary Cocktails – This trend can be seen in some of the world’s top bars with occasionally eyebrow-raising results, whether it’s a foie gras and salted caramel infused Manhattan; or even a ‘Margherita’ pizza cocktail.

Matt Preston said: “With the rise of celebrity chefs and the increased interest in cuisine, the most enlightened mixologists will explore and experiment with flavours, textures, ingredients and techniques borrowed from their peers in the world of fine dining.

“From shock cuisine and hard core fermentation to extreme locality and the growth of restless “palate syndrome” there is so much the culinary and bartending worlds can learn from each other.”

Cocktails at Home – Research indicates that 73% of younger drinkers enjoy cocktails at home on special occasions[4]. They are switching-up the ingredients they keep in their kitchen cupboards for more adventurous cocktail-making.

Charles Joly said: “Rather than just cracking open a bottle of wine when guests arrive, it’s the logical next step for cocktail lovers to be able to craft beautiful cocktails at home when entertaining friends.”

Lauren Mote added: “The aim of WORLD CLASS is not just to find the best bartender in the world, we also want to inspire cocktail enthusiasts around the world to drink better, to give ‘home bartenders’ to the courage to explore what’s possible, creating their own signature cocktails in their kitchen.”

Lauren brought the four trends to life at the session with the following recipes:

Sustainable Serves: Café Cantata

Ketel One Vodka, Banana, Vermouth, Cold Brew Mexican Espresso, Tea Leaves & Flowers, Bittered Sling Arabica Coffee Bitters

Signature Serve cocktail: Juniper Cream Soda

Tanqueray No. TEN Gin, Campari and Manzanilla Sherry, Clarified Watermelon Juice, Mexican Vanilla Bean, locally-made Kombucha, Bittered Sling Plum & Rootbeer Bitters (entire mix should be carbonated, bottled and capped)

Culinary Cocktail: Kernel Horchata

Ron Zacapa 23 YO Rum, Calvados and Oloroso Sherry, Starchy Rice and Almond Milks, Cacao, Mexican Spices, Bittered Sling Moondog Latin American Bitters

Cocktails at Home Cocktail: Pantry Punch

Johnnie Walker Black Label, Red Vermouth, Mango & Black Pepper Shrub, Cold Brewed Ceylon Black Tea, Bittered Sling Kensington Aromatic Bitters

Visit makeitworldclass.com for the latest trends and recipes.

[1] Research from Cellar Trends
[2] World’s 50 Best Bars Report 2017
[3] Bain & Company Luxury Goods Worldwide Market Study 2016
[4] Research from Cellar Trends

SOURCE WORLD CLASS



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Four Cocktail Trends From WORLD CLASS BARTENDER OF THE YEAR Competition That Will Change the Way You Drink in 2018


MEXICO CITY, Aug. 31, 2017 (Canada NewsWire via COMTEX) — Cocktail culture is skyrocketing internationally. Almost 9 out of 10 younger drinkers (88%) now enjoy cocktails on a night out([)(1]). With Asia, the Middle East and Latin America now represented on the World’s 50 Best Bar list, the people leading this revolution are from across the globe([)(2)(]). They are bringing new ideas, techniques and cultural influences, leading to a dynamic fast-paced industry where new trends are emerging, inspiring people to drink better the world over.

This month, 55 of the bartending elite have been battling it out at WORLD CLASS BARTENDER OF THE YEAR FINALS- the world’s biggest bartending competition – in Mexico City. Nearly 10,000 bartenders from 57 countries have taken part to win the crown of best bartender in the world.

In between judging the Finalists, leading lights from the food and drinks industry got together to uncover the main trends they expect to see next year.

Diageo Global Cocktailian Lauren Mote led a discussion including mixology legend Dre Masso; Australian MasterChef host & judge Matt Preston; Alex Kratena (formerly of Artesian – three time winner of World’s Best Bar) and the WORLD CLASS BARTENDER OF THE YEAR 2014, Charles Joly.

The trend panel predicted a rise in sustainability, signature serves, the link between mixed drinks and fine cuisine, and the increase in crafting cocktails at home. Some spectacular cocktail serves were produced as examples at the event.

Sustainable Serves – In a recent consumer poll, nearly one in two customers expressed a willingness to pay a 10% premium for socially responsible and environmentally friendly goods. So as well as helping the environment, going down this route could also make sound business sense for bar owners.

Dre Masso commented: “Sustainable and re-useable methods and ingredients are becoming increasingly important. The mixologists who embrace this new reality are the ones who will flourish.”

Signature Serves – One of the original cocktail innovators, Giuseppe Cipriani, created the Bellini in Venice in the 1930s, and today the home of the Bellini – Harry’s Bar – is a must-visit. So with people now spending 5% more on luxury experiences than luxury goods([)(3)(]), bar owners and mixologists who tap into this desire can thrive in 2018.

Alex Kratena said: “I expect to see more switched-on bar operators and bartenders creating unique drink experiences that go beyond ‘what’s expected’ and push signature serves to become the answer to what tasting menus are in the restaurant world.’

Culinary Cocktails – This trend can be seen in some of the world’s top bars with occasionally eyebrow-raising results, whether it’s a foie gras and salted caramel infused Manhattan; or even a ‘Margherita’ pizza cocktail.

Matt Preston said: “With the rise of celebrity chefs and the increased interest in cuisine, the most enlightened mixologists will explore and experiment with flavours, textures, ingredients and techniques borrowed from their peers in the world of fine dining.

“From shock cuisine and hard core fermentation to extreme locality and the growth of restless “palate syndrome” there is so much the culinary and bartending worlds can learn from each other.”

Cocktails at Home – Research indicates that 73% of younger drinkers enjoy cocktails at home on special occasions([)(4)(]). They are switching-up the ingredients they keep in their kitchen cupboards for more adventurous cocktail-making.

Charles Joly said: “Rather than just cracking open a bottle of wine when guests arrive, it’s the logical next step for cocktail lovers to be able to craft beautiful cocktails at home when entertaining friends.”

Lauren Mote added: “The aim of WORLD CLASS is not just to find the best bartender in the world, we also want to inspire cocktail enthusiasts around the world to drink better, to give ‘home bartenders’ to the courage to explore what’s possible, creating their own signature cocktails in their kitchen.”

Lauren brought the four trends to life at the session with the following recipes:

Sustainable Serves: Caf� Cantata

Ketel One Vodka, Banana, Vermouth, Cold Brew Mexican Espresso, Tea Leaves & Flowers, Bittered Sling Arabica Coffee Bitters

Signature Serve cocktail: Juniper Cream Soda

Tanqueray No. TEN Gin, Campari and Manzanilla Sherry, Clarified Watermelon Juice, Mexican Vanilla Bean, locally-made Kombucha, Bittered Sling Plum & Rootbeer Bitters (entire mix should be carbonated, bottled and capped)

Culinary Cocktail: Kernel Horchata

Ron Zacapa 23 YO Rum, Calvados and Oloroso Sherry, Starchy Rice and Almond Milks, Cacao, Mexican Spices, Bittered Sling Moondog Latin American Bitters

Cocktails at Home Cocktail: Pantry Punch

Johnnie Walker Black Label, Red Vermouth, Mango & Black Pepper Shrub, Cold Brewed Ceylon Black Tea, Bittered Sling Kensington Aromatic Bitters

Visit makeitworldclass.com for the latest trends and recipes.

([1)(]) Research from Cellar Trends([2]) World’s 50 Best Bars Report 2017([3]) Bain & Company Luxury Goods Worldwide Market Study 2016([4]) Research from Cellar Trends

SOURCE WORLD CLASS

View original content: http://www.newswire.ca/en/releases/archive/August2017/31/c6617.html

SOURCE: WORLD CLASS

Copyright (C) 2017 CNW Group. All rights reserved.



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Four Cocktail Trends From WORLD CLASS BARTENDER OF THE YEAR Competition That Will Change the Way You Drink in 2018 | 08/31/17


MEXICO CITY, August 31, 2017 /PRNewswire/ —

Cocktail culture is skyrocketing internationally. Almost 9 out of 10 younger drinkers (88%) now enjoy cocktails on a night out[1]. With Asia, the Middle East and Latin America now represented on the World’s 50 Best Bar list, the people leading this revolution are from across the globe[2]. They are bringing new ideas, techniques and cultural influences, leading to a dynamic fast-paced industry where new trends are emerging, inspiring people to drink better the world over.

     (Photo: http://mma.prnewswire.com/media/550860/World_Class_Cafe_Cantata_cocktail.jpg )

This month, 55 of the bartending elite have been battling it out at WORLD CLASS BARTENDER OF THE YEAR FINALS– the world’s biggest bartending competition – in Mexico City. Nearly 10,000 bartenders from 57 countries have taken part to win the crown of best bartender in the world.

In between judging the Finalists, leading lights from the food and drinks industry got together to uncover the main trends they expect to see next year.

Diageo Global Cocktailian Lauren Mote led a discussion including mixology legend Dre Masso; Australian MasterChef host & judge Matt Preston; Alex Kratena (formerly of Artesian – three time winner of World’s Best Bar) and the WORLD CLASS BARTENDER OF THE YEAR 2014, Charles Joly.

The trend panel predicted a rise in sustainability, signature serves, the link between mixed drinks and fine cuisine, and the increase in crafting cocktails at home. Some spectacular cocktail serves were produced as examples at the event.

Sustainable Serves – In a recent consumer poll, nearly one in two customers expressed a willingness to pay a 10% premium for socially responsible and environmentally friendly goods. So as well as helping the environment, going down this route could also make sound business sense for bar owners.

Dre Masso commented: “Sustainable and re-useable methods and ingredients are becoming increasingly important. The mixologists who embrace this new reality are the ones who will flourish.”

Signature Serves – One of the original cocktail innovators, Giuseppe Cipriani, created the Bellini in Venice in the 1930s, and today the home of the Bellini – Harry’s Bar – is a must-visit. So with people now spending 5% more on luxury experiences than luxury goods[3], bar owners and mixologists who tap into this desire can thrive in 2018.

Alex Kratena said: “I expect to see more switched-on bar operators and bartenders creating unique drink experiences that go beyond ‘what’s expected’ and push signature serves to become the answer to what tasting menus are in the restaurant world.’

Culinary Cocktails – This trend can be seen in some of the world’s top bars with occasionally eyebrow-raising results, whether it’s a foie gras and salted caramel infused Manhattan; or even a ‘Margherita’ pizza cocktail.

Matt Preston said: “With the rise of celebrity chefs and the increased interest in cuisine, the most enlightened mixologists will explore and experiment with flavours, textures, ingredients and techniques borrowed from their peers in the world of fine dining.

“From shock cuisine and hard core fermentation to extreme locality and the growth of restless “palate syndrome” there is so much the culinary and bartending worlds can learn from each other.”

Cocktails at Home – Research indicates that 73% of younger drinkers enjoy cocktails at home on special occasions[4]. They are switching-up the ingredients they keep in their kitchen cupboards for more adventurous cocktail-making.

Charles Joly said: “Rather than just cracking open a bottle of wine when guests arrive, it’s the logical next step for cocktail lovers to be able to craft beautiful cocktails at home when entertaining friends.”

Lauren Mote added: “The aim of WORLD CLASS is not just to find the best bartender in the world, we also want to inspire cocktail enthusiasts around the world to drink better, to give ‘home bartenders’ to the courage to explore what’s possible, creating their own signature cocktails in their kitchen.”

Lauren brought the four trends to life at the session with the following recipes:

Sustainable Serves: Café Cantata 

Ketel One Vodka, Banana, Vermouth, Cold Brew Mexican Espresso, Tea Leaves & Flowers, Bittered Sling Arabica Coffee Bitters

Signature Serve cocktail: Juniper Cream Soda 

Tanqueray No. TEN Gin, Campari and Manzanilla Sherry, Clarified Watermelon Juice, Mexican Vanilla Bean, locally-made Kombucha, Bittered Sling Plum & Rootbeer Bitters (entire mix should be carbonated, bottled and capped)

Culinary Cocktail: Kernel Horchata 

Ron Zacapa 23 YO Rum, Calvados and Oloroso Sherry, Starchy Rice and Almond Milks, Cacao, Mexican Spices, Bittered Sling Moondog Latin American Bitters

Cocktails at Home Cocktail: Pantry Punch 

Johnnie Walker Black Label, Red Vermouth, Mango & Black Pepper Shrub, Cold Brewed Ceylon Black Tea, Bittered Sling Kensington Aromatic Bitters

Visit makeitworldclass.com for the latest trends and recipes.

[1] Research from Cellar Trends
[2] World’s 50 Best Bars Report 2017
[3] Bain & Company Luxury Goods Worldwide Market Study 2016
[4] Research from Cellar Trends

 




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