Tag Archives: celebrities

Sydney’s A-list celebrities reveal what fashion trends they will wear this spring, summer


AS David Jones sent the latest designer looks for spring and summer down the catwalk last night, Sydney’s A-list have revealed what will be hot in their closet once the weather warms up.

Top Aussie models Bridget Malcolm, Shanina Shaik, Jessica Gomes and Jesinta Franklin led a catwalk parade featuring a flurry of ’80s silhouettes, bright tropical prints, Victoriana inspired-lace, high necklines, soft pinks and bold reds.

And while the trends were all warmly received, some of Sydney’s most famous faces talked about the new styles they were keen to champion — although some admitted they might not embrace all the key looks of the new season.

media_cameraJesinta Franklin wearing Tigerlily. Picture: Toby Zerna
media_cameraVictoria Secret models Shanina Shaik and Bridget Malcolm Picture: Mark Metcalfe/Getty Images for David Jones

Today host Sylvia Jeffreys said she would not dare don some of the sky-high heels she saw walking the runway — and usually ditches the heels in summer.

“As a faithful ugg boot wearer, I’m embracing the return of the flats,” Jeffreys told The Daily Telegraph. “I’m tall. I have 11.5-size feet so I love a flat.”

Shoe designer Terry Biviano hopes to experiment with more colour this summer and has her eye on some of the one-piece swimsuits paraded last night.

Jesinta Franklin and Jessica Gomes walk the DJs rehearsal runway

Jesinta and Jess walk the DJs runway

media_cameraToday host Sylvia Jeffreys revealed she has 11.5-size feet and wouldn’t dare wearing the sky-high heels that were shown on the runway. Picture: Mark Metcalfe/Getty Images for David Jones
media_cameraTerry Biviano is eyeing off some one-piece swimsuits. Picture: AAP Image/Paul Miller

“I’m definitely done with black but it’s always in fashion, which is hard,” she said.

“I like a bikini but one-pieces are in. I should be wearing a one-piece after having children, I’m glad they’re having a moment.”

Actor Teresa Palmer is also hoping to branch out into some of the bold fruity patterns she saw last night.

RELATED: MATURE MODELS REPRESENT REAL WOMEN ON DJ’S RUNWAY

media_cameraTeresa Palmer wants to be daring by trying bold and fruity patterns. Picture: Christian Gilles
media_cameraWhile the Bachelor Matty J is sticking with traditional colours. Picture: Christian Gilles

“My go-to is black or white so this summer I’m going to put in some colour, some peaches and lemon,” she said. “I need to be more comfortable in colour.”

While the men on the catwalk showcased bold tropical prints and bright colours, Bachelor Matty J said he’s prefers to stick with what he knows.

“I’m very traditional and even in terms of colour schemes,” he said. “I’m going to wear blacks, white greys and that’s it.”

media_cameraAdam Goodes definitely won’t be wearing budgie smugglers again. Picture: Christian Gilles
media_cameraModel Montana Cox prefers sun dresses and bikinis. Picture: Christian Gilles

Former Sydney Swans player Adam Goodes said a recent European summer holiday had made him rethink wearing budgie smugglers.

“I definitely won’t be rocking speedos in summer,” he said. “I wear short boardies, something comfortable.”

The parade which showcased 230 looks from 40 brands was the last to be held in the iconic On Seven room on level seven of the brand’s flagship Elizabeth St store, before the store undergoes a $200 million refurbishment.

More than 330 A-list fashion and celebrity guests attended the launch.



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Death Stats 2017: Celebrities Update #2


Amid a lot of worrisome news this year, here’s some good.

With Glen Campbell’s recent death, we’re adding another name to the list of major celebrities who have died in 2017.

It’s a list that’s nowhere near as long as I expected it to be.

When I wrapped up my year-long project of tracking the large number of celebrity deaths in 2016, I concluded that we were seeing the beginning of an upward trend – that celebrities would continue dying in greater numbers than they had in the recent past.

The root of the theory goes back to the Baby Boomers and the way they clamored for celebrities as they came of age in the 1960s. More celebrities were created by the Boomers than by any previous generation, and we paid more attention to them than we had before technological advances put them in the forefronts of our lives. So now, as those Boomers age, we’re beginning to see the early deaths of the leading outliers from that generation, perhaps a decade ahead of the point when that population boom will see predictably large numbers approaching the U.S. average age of death.

The conclusion was that if you thought 2016 was bad, you needed to hold on to your hat for 2017 and beyond.

But statistical trends don’t always unfold smoothly. So far in 2017, what has actually happened is that we’re seeing a rate of celebrity death that looks more like what was happening in 2010 or 2011, years when celebrity deaths were fewer and we only lost a handful of true icons.

That’s not to say we haven’t lost several beloved major celebrities this year. In addition to Campbell, I tagged (using the same methodology as last year) seven others as major celebrity deaths through mid-August of 2017: Mary Tyler Moore, Joseph Wapner, Chuck Berry, Don Rickles, Chris Cornell, Roger Moore, and Adam West.* A couple dozen more not-quite-major celebrities have died, bringing us to a total so far of 37 celebrity deaths in 2017.

It’s a lot, to be sure, but when you compare it to 2016, it’s noticeably low. By August 10 of 2016, we had seen 57 celebrity deaths, 18 of them major. Twenty-two percent of the 2017-to-date celebrity deaths have been of major celebrities, compared to 32 percent by this date in 2016. Even when compared to the other years I included in my study last year (2010 through 2015), 2017 skews a little low.  

Even better than an absence of bad news is genuine good news, and we’ve had that this year, too. There are quite a few celebrities who fans have worried about in 2017, only to see them rally and improve. Elton John scared us with a bacterial infection in the spring, but he’s doing better. Loretta Lynn is reportedly recovering in rehab after a severe stroke. Britain’s Prince Philip carries on even after two separate newspapers, on two separate dates in 2017, prematurely published obituaries for him.

All this is a welcome reprieve, one less type of bad news in a year that’s been heavy on worrisome headlines.


* In the photo above, the city of Los Angeles paid tribute to Adam West by projecting the Bat-Signal onto City Hall during a large public memorial service.



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Do We Worship Celebrities Like Religious Figures?


The fact Robert Ritchie is considering a Senate run on the Republican ticket would likely not make much news this far out from an election. Born in Romeo, Michigan, to a successful car dealing father, he grew up on an estate and eventually fell in love with breakdancing in the early eighties. He would likely remain inconsequential to public eye had not hip-hop producer D Nice given him a shot while opening for the famed Boogie Down Production a few years later. 

Kid Rock signed his first recording contract at seventeen, much to parental chagrin. Long before Eminem made Motor City his own, Rock’s 1990 debut put Detroit hip-hop—well, his take on it—on the map. Through ups and downs his fame has persisted to this day. So when he says he’s exploring national politics, the Internet lights up with nods of approval and howls of derision.

Whatever you think of Kid Rock’s music, he will certainly garner attention should he officially enter the race. And your feelings on his politics will only be exaggerated in either direction given his profile. That is the power of celebrity.

But how does one acquire this vaunted mantle of fame? First, there are levels of celebrity. I know nothing about famous magicians (save the very biggest) because it’s not a genre of entertainment I pay attention to. I do know top Malian musicians, however, as that’s one of my favorite musical regions on the planet. Vieux Farka Touré, Oumou Sangaré, and Bassekou Kouyate capture my attention whereas many Americans gloss over the names. 

And then there are celebrities, people the masses not only know but worship. That’s a word Columba Law Professor Tim Wu, who coined the term ‘net neutrality’ back in 2003, finds odd in regards to our fascination with celebrities. In his latest book, The Attention Merchants, Wu devotes a chapter to the trend of treating celebrities like deities. As he told Big Think earlier this year, our devotion is a specific kind:

If they’re gods, they’re more like the Greek gods: they’re prone to embarrassing drunken incidents, they say outlandish things, but somehow people just can’t stand to look away from celebrities. 

In his book Wu points to Time magazine’s decision to pick a “Man of the Year,” as well as featuring a notable individual on the cover each week, that helped kickstart the cult of personality we now imbue celebrities with. A harbinger of the Internet age, when Time launched in 1923 it was more blog than newspaper, featuring a hundred short articles each week, none more than four hundred words in length. 

But it wasn’t until the same publisher launched People in March, 1974, with Mia Farrow on its cover, that celebrity worship really took form. That is when Wu believes we started seeing a unique change in what being a celebrity entails. Worshipped humans probably predate city-states; tribes likely featured alpha males and wise grandmothers. What was new was celebrities become industries simply from brand recognition; what was new was individuals becoming brands. 

Particular to modernity is not the existence of famous individuals but rather the idea of constructing an industry based on the demand for feeling some communion with them, on our willingness to idolize them (literally)—an industry that monetizes their capacity to capture our rapt attention. 

During his Big Think video Wu mentions his 2014 run for the Democratic nomination as New York’s Lieutenant Governor, which he lost to Kathy Hochul. He noticed that whenever he discussed serious issues the press barely noticed. But when actor Mark Ruffalo endorsed his candidacy everyone’s ears perked up.

Since People launched Wu traces a “celebrification” of the mainstream, which now seems entirely commonplace, given the fact Americans voted a reality television star President. The question is: Why? Why do we worship people we don’t even necessarily care for? Loving someone’s art is one thing; spotting an actor you only know as famous then posting a blurry photo of them passing an airplane row is another spectacle entirely, one many people enjoy and take some pride in. Their identity even feels more gratified by it, as if simply by being in a celebrity’s space their own status has been raised.

While Wu admits he has no big revelation on the “why,” he does point to it being rooted in a wish for a “transcendence of the normal,” which is where the religious affiliation steps in: venerated humans are objects of transference. But now, with the rise of camera phones making everyone a potential star, veneration no longer matters. As cameras often rely on illusions—tricks of lighting, angles, stylization—certain characters give off the appearance of veneration with none of the hard-won discipline of character development. 

Brooklyn-based yoga teacher J Brown addresses the issue in a blog post on the celebrification of yoga instructors. For context, Richard Freeman began practicing yoga in 1968 and is largely responsible for bringing the practice into American culture. 

Those with a deep passion for studying yoga, who have observed the trends with a degree of dismay, find it profoundly difficult to appreciate how it has come to pass that Rachel Brathen, aka Yogagirl, can leverage her millions of Instagram followers and bring hundreds to an event but Richard Freeman, perhaps one of the foremost teachers on the planet, only has thirteen people sign up for an appearance at a Yoga Journal NYC conference.

The pop-psychology yoga shtick Instalebrity yogis espouse is nothing like the serious discipline Freeman has taken great care in transmitting during his half-century of studentship. Then again, a serious student of Freeman’s lineage wouldn’t feel a compulsion to obsessively post photos of themselves. That’s what celebrity is for, not meditation and contemplation. 

Which is, in many ways, a point Wu concedes when we transfer our attention to others in such a manner. He believes the “relating” to religious figures has the same neurological basis as our current worship of celebrities. The problem in yoga and meditative arts is that the teacher’s role is to help the student fully realize themselves, not create clones or, as is often the case in celebrity worship, monetize the fans at every turn. 

Which is what happens when Instagram yogis include sponsor links and discount codes or Kardashians create video games and fashion lines—or television stars run for national government. Our money follows our attention. There’s a vast distance between supporting an artist or thinker you love and believe in and being conned by people whose sole interest is exploiting their brand, a term now interchangeable with identity. So long as celebrity worship continues, this will be the case. 

Derek is the author of Whole Motion: Training Your Brain and Body For Optimal Health. Based in Los Angeles he is working on a new book about spiritual consumerism. Stay in touch on Facebook and Twitter.



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Celebrities are Making White Boots the New Black Boots [PHOTOS]


White boots are arguably one of the must have trends of the summer and are proving themselves to be the new staple boot.

If you’re wary of making the investment or are more comfortable with a classic black boot, let these celebrities serve as style inspiration before you make the leap. Kendall Jenner and Gigi and Bella Hadid are huge fans of Stuart Weitzman’s white boots, including both the Clinger and Clingy styles, both of which hit somewhere on the lower calf area and are fitted — but not so tight to be considered a sock boot.

The trio of models have worn the boots with everything from dresses to jeans — and they look good no matter what.

If you do love a sock boot, look no further than Rihanna’s head-to-toe white outfit that she wore during a stop in Prague on her tour. She opted for Vetements sock boots. Millie Bobby Brown gave major inspo when she wore a white long sleeved Calvin Klein mini dress with white cowboy boots at the MTV Movie and TV Awards.

Luckily, this trend doesn’t have to be reserved for only those with deep pockets. Bella Hadid recently wore a pair of white Topshop boots that are on sale for $75.

Click through the gallery to see more celebrities wearing the white boot trend.

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Celebrities Need to Stop Blaming Weed for Their Problems


Celebrities often go through trends in regard to their relationship with weed. There’s been a trend of celebrities starting weed businesses, another trend of celebrities quitting weed, and yet another trend of celebrities blaming weed for their problems. According to Max Simon, CEO of Green Flower Media, that last trend needs to stop.

“If you look at history so far, it’s been very easy to demonize cannabis as something that makes you irresponsible, lazy, or a bad person,” says Simon. “The science today is painting a very different picture of the benefits cannabis can provide. But the problem with the media blaming weed for celebrities’ downfall is that it’s still a really easy target.”

If you look at the stats, Simon explains, a majority of cannabis users are high functioning, successful, family oriented people who benefit from the plant and use it mindfully. “It’s a scapegoat used by the media and the press to spin a story into something that isn’t supported by the reality of what cannabis looks like and who’s using it today,” says Simon.

For instance, the role of cannabis in the Brangelina break up was blown far out of proportion, he says. “There was the whole focus of Angelina Jolie getting divorced from Brad Pitt because he was a ‘marijuana addict,’ endangering the safety of the children and being a bad husband,” Simon says. “There are a lot of reasons why relationships fail. That was a perfect example of nobody knowing the whole story and it was slated to make Brad look like a terrible irresponsible person, with a lot of it revolving around cannabis.”

Moreover, Simon adds, you don’t often see headlines about all the business moguls whose marriages fell apart because they were working 20 hours a day — so why pin the Brangelina break up on cannabis? “There’s an enormous amount of people whose addiction to work, alcohol, or power is the demise of their life, not cannabis,” he says.

Another celebrity, pro football player Eugene Monroe was ostracized from the NFL because he advocated in favor of cannabis, citing its benefits for players to use for pain relief and brain injury. “He wasn’t even a cannabis user while he was playing in the NFL,” says Simon. “His pure association with it caused him to get dropped from the team. You see stuff like that, and even with legalization happening and public support for medical marijuana, it’s an outdated narrative.”



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The worst healthy eating habits of your favorite celebrities


02_celeb diets jennerDrinking tea to stay slim may sound too good to be true, and that’s because it is.Ovidiu Hrubaru/Shutterstock & Reuters

The INSIDER Summary:

  • As a Hollywood star, you’re practically required to follow weird diet trends that are based in pseudoscience. 
  • We spoke with a nutritionist to shed some light on the truth behind various celebs’ “healthy” eating habits.
  • The Jenner and Kardashians are obsessed with “skinny teas,” but they are actually little more than liquid laxatives. 

Weird and dubious celebrity diets are practically as old as Hollywood itself, but next time your favorite Kardashian or Instagram fitness model touts the latest detox or cleansing diet trend, remember that they also have a team of nutritionists and Photoshop at their disposal. 

We spoke with professional nutritionists Dr. Caroline Apovian, the director of the Nutrition and Weight Management Center at the Boston Medical Center, and Brittany Markides, dietitian and founder of the Choose Food nutrition counseling service, to dissect and debunk the science behind some of the most popular celebrity diets out there.

From detox skinny teas to the “Master Cleanse” lemonade diet, promoted by Beyoncé herself, see which health trends are bogus. 


Tom Brady and Gisele Bündchen won’t eat potatoes and tomatoes

Tom Brady and Gisele Bundchen exclude meat, alcohol, coffee, and nightshade vegetables from their diet, but Dr. Apovian says the latter choice is a mistake.

Nightshade vegetables are nutrient-rich options, and many of them, such as tomatoes and bell peppers, provide essential antioxidants to the body,” she told INSIDER. “The majority of my patients eat nightshades […] this is a healthy group of vegetables that should be included in the diet.”

Kylie Jenner and the rest of the Kardashians swear by skinny tea detoxes

If it sounds too good to be true, that’s because it is. Drinking a simple detox tea multiple times a day sounds like an easy way to lose weight, but these liquid laxative diets are not sustainable.

Detoxification of the body is a natural process carried out by the kidneys,” Dr. Apovian said.  Nothing we eat or drink assists with this process. The one exception would be consuming organic vegetables, as the less pesticide material we ingest, the less we have to detox. Other than that, no tea or liquid detoxifies the body.”

Gwyneth Paltrow touts her juice cleanses on GOOP.

Similarly to tea detoxes, juice cleanses do not clean out your system of “toxins,” and can actually be dangerous.

“If you are on a detox or cleanse, you consume very few calories every day,” Markides told INSIDER. “Much of the weight lost during the cleanse is due to fluid losses. […] When normal fluid/energy intake is resumed, the water weight is quickly regained. Detox protocols can cause dehydration, electrolyte imbalances, and impaired bowel function.” 

 

Mariah Carey swears by a “purple diet” for losing baby weight.

This one is a bit tricky. Purple vegetables like eggplants and radishes are healthy, but correlation does not equal causation in this instance.

“Purple-hued produce is high in anthocyanins, which likely has a myriad of health benefits,” Markides said. “But there are hundreds of compounds in produce of all hues that may have health benefits: lutein in tomatoes and watermelon that may reduce risk of prostate cancer and improve eye health, flavonols in kale and broccoli, etc. Eat purple veggies and fruit, by all means, but don’t do it to the exclusion of other types of produce.”

Shailene Woodley eats clay as part of her “detox” lifestyle

Eating clay regularly sounds pretty crazy to begin with, and, as it turns out, it has zero basis in nutritional science.

“The basic premise of this diet is that through ingesting clay, the body will be purified of toxins,” Dr. Apovian said.  “The trouble with this claim is primarily that clay can be harmful and contain high amounts of arsenic and lead, and should not be eaten.”

Miranda Kerr is all about “clean eating”

Clean eating sounds great in theory: ban all processed foods from your life and only eat whole fruits, vegetables, grains and lean meats. But there’s a catch, and it’s harming your health.

“When new clients eat clean, they are elevating certain types of food (organic, locally-sourced) as ‘good,’ while demonizing all other food as ‘bad,'” Markides said. “This way of thinking hurts our food relationship and leads to distorted eating patterns… Because the thought that the foods they are craving are ‘bad’ is deeply ingrained, eating these foods, which are perfectly fine, causes guilt and shame.”

Kate Hudson follows the Alkaline diet and says “no” to acidic food

An alkaline diet is supposed to balance your body’s pH level. However, it’s not scientifically proven, and deprivation of “acidic” foods could be causing more harm than good.

“This diet consists of plant-based fruits, veggies, beans, and nuts — all components of a healthy diet,” Dr. Apovian said. “However, this diet also limits ‘acidic’ foods like dairy and meat.  Limiting animal-based foods can lead to a lack of variety in the diet. […] An alkaline diet would end up restricting B12, and could lead to anemia, fatigue, mood disturbances, and accelerated brain aging.”

Alec Baldwin claims to have lost weight from a total sugar detox.

Restricting your body from all sugar sounds like a great plan, right? But a sugar detox is actually pretty unrealistic.

“There’s a strong relationship between the amount of sugar consumed and the risk of developing diabetes and heart disease,” Markides said. “Most Americans would absolutely benefit from reducing their consumption of sugar, specifically the sugar that is added to food during processing. But attempting to eliminate all sugar from your diet is unrealistic and overly restrictive. […] A better approach is to make small changes to reduce consumption of added sugar. This is more sustainable and has less risk of devolving into disordered eating patterns.”

Beyoncé can’t get enough of the Master Cleanse lemonade diet

Stars like Beyoncé swear by the lemonade diet, or “Master Cleanse” where you replace meals with a concoction made from lemon juice, water, maple syrup, and cayenne pepper. But this cleanse doesn’t work. Are you sensing a pattern here?

“This diet will not result in permanent weight loss, as soon as you resume normal eating habits the weight will come back on,” Dr. Apovian said. “You’ll have also compromised your metabolism due to insufficient protein content, and you run a risk of mal-nourishment. Detoxification is a function of the kidneys, and drinking lemonade will not assist with this process.”

Megan Fox adheres to a vegan raw foods diet.

The raw food diet is particularly popular with vegan celebrities like Megan Fox and Alicia Silverstone, who, in addition to shunning all animal products, don’t cook any of their food under the pretense that raw produce is healthier than cooked.

Some uncooked foods are difficult to digest, and, in some cases, as with tomatoes, the nutrients stored inside of a fruit or vegetable become more accessible to our bodies when we cook them a little,” Dr. Apovian said.  “There is also a risk of mal-nourishment with this diet, as it provides little calcium, iron, vitamins B-12 and D, or protein.”

 

Harry Styles drinks bulletproof coffee every morning.

Bulletproof coffee is a staple of the paleo and keto diets, which place emphasis on consuming protein and fat. But will stirring butter and coconut oil into your morning coffee really energize your body to burn calories?

“At best, having a breakfast that consists of coffee with butter and MCT oil is a missed opportunity to fuel your body,” Markides says. “Although the bulletproof coffee diet makes claims that this fat-only breakfast stimulates your body to burn more fat during the day, there is no evidence to back this up.”



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The worst healthy eating habits of your favorite celebrities


Drinking tea to stay slim may sound too good to be true, and that’s because it is.
Ovidiu Hrubaru/Shutterstock & Reuters

The INSIDER Summary:

  • As a Hollywood star, you’re practically required to follow weird diet trends that are based in pseudoscience.
  • We spoke with a nutritionist to shed some light on the truth behind various celebs’ “healthy” eating habits.
  • The Jenner and Kardashians are obsessed with “skinny teas,” but they are actually little more than liquid laxatives.

Weird and dubious celebrity diets are practically as old as Hollywood itself, but next time your favorite Kardashian or Instagram fitness model touts the latest detox or cleansing diet trend, remember that they also have a team of nutritionists and Photoshop at their disposal.

We spoke with professional nutritionists Dr. Caroline Apovian, the director of the Nutrition and Weight Management Center at the Boston Medical Center, and Brittany Markides, dietitian and founder of the Choose Food nutrition counseling service, to dissect and debunk the science behind some of the most popular celebrity diets out there.

From detox skinny teas to the “Master Cleanse” lemonade diet, promoted by Beyoncé herself, see which health trends are bogus.



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12 Arab celebrities before and after plastic surgery


Countless are the times we found ourselves contemplating the beauty of a celebrity, wishing we could be them or look as perfect as they do in their 50s. 

Truth be told, they have been through so many plastic surgeries and makeup trends. Every once in a while, they respawn as brand new, looking younger than they first started their career a decade ago.

Take a look, to regain back your confidence, at these Arab celebrities before and after their makeover: 



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Celebrities Sunglasses Trends – Best Cheap Alternatives


It is true, though, that these trendy accessories are an investment — they cost $450. The good news, though, is that since they’re such a covetable shape, similar pairs are popping up left and right. Click on to see how the stars are wearing them — they’re available now in Dior boutiques — alongside some similar options. Time to throw some shade — in the coolest way possible, of course.



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Glastonbury 2017: The Best Dressed Celebrities


It’s that time of year again. Celebrities have dug out their trusty wellies and pulled on their cagoules, set to brave the mud-trodden home of music. Yes, Glastonbury Festival has returned for its 49th year.

And the line-up definitely drew in the A-list crowd with the likes of Radiohead, Foo Fighters, The XX and Ed Sheeran having performed.

But who made the best-dressed list this year?

We rounded up the festival fashion and found some key pieces to help you recreate the looks:

1/13

READ MORE: 10 Iconic Glastonbury Fashion Looks We Want To Resurrect

READ MORE: Glastonbury 2017: The Line-Up



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Why YouTube Stars Influence Millennials More Than Traditional Celebrities


For many decades, television was the primary medium where people consumed news and entertainment. It was also how they were marketed to. Almost every commercial featured some celebrity vouching for the greatness of some product or service. And to a degree, this continues today. Neil Patrick Harris is still doing Heineken Beer commercials, and super Bowl ads are replete with celebrities.

But the rise of social media, the dwindling popularity of TV and people’s distaste for advertising are prompting a redefinition of the word, “celebrity.” Now it is the common folk who are setting the trends and driving opinions, and they are doing it on YouTube.

YouTuber Tyler Oakley (Photo by Ben Gabbe/Getty Images for GLAAD)

Millennials are currently the largest consumer demographic with about $1.3 trillion in buying power as at the end of 2015. This powerful demographic is a choice target for brands, but millennials in large part don’t watch TV and don’t care much what mainstream celebrities have to say about products or services. They trust their social media tribes and peer-to-peer advice the most.

In a study commissioned by Defy Media, 63% of respondents aged between 13-24 said that they would try a brand or a product recommended by a YouTube content creator, whereas only 48% mentioned the same about a movie or TV star. Businesses are taking notice and turning more to common folk than mainstream celebrities to reach millennials. Interestingly, the influence of YouTube stars on younger folks goes well beyond shopping.

In 2014, Variety commissioned a survey asking U.S. teenagers aged 13-18 to determine the biggest influencers. Specifically, they were asked to rank 20 popular personalities based on approachability, authenticity and other criteria, which the respondents deemed as aspects of their overall influence. In the final ranking, popular YouTubers occupied the top five spots with traditional celebrities like Jennifer Lawrence and Katy Perry settling for lower positions. In 2015, the magazine commissioned this study all over again. Yet, the results have proven to be the same with the top six spots going to popular YouTube stars.

So why are these YouTube personalities influencing millennials and teens more than mainstream celebrities?

1. YouTube stars are better at developing relationships

Traditional celebrities always seem to act according to their PR strategies rather than free will, and people don’t relate to them. It can feel hard to understand where a carefully staged image ends and the real person starts. And millennials deeply despise inauthenticity.

YouTube personalities, on the contrary, connect better with people by being approachable and building intimate experiences with their viewers. They are not afraid to be goofy, funny, weird or speak up on very touchy and personal matters such as sex, divorce, domestic violence and racism. According to a study commissioned by Google, 40% of millennial YouTube subscribers say that their favorite content creators understand them better than their friends and 70% of teens admit that they can relate to those folks more than to traditional celebrities.

2. YouTube stars drive more engagement

Reaching out to traditional celebrities and receiving a personal reply (not one issued by a hired rep) isn’t something you’ll imagine. On the other hand, YouTube personalities regularly reply to comments, act accessible on social media and schedule frequent Q&A sessions with their community, where no questions are off limit.

The relationship YouTube content creators develop with their fan base leads to higher engagement according to the same data shared by Google. Compared to videos created by mainstream celebrities, videos created by top 25 YouTube stars yield three times more views, 12 times more comments and two times more actions (thumbs ups, shares, clicks, etc.).

3. YouTube personalities set trends and shape pop culture

Most millennials agree that YouTubers set more trends than traditional celebrities these days. In fact, 70% of subscribers say that YouTube personalities change and shape the pop culture and 60% of them say they would make buying decisions based on the recommendation of their favorite YouTube star over the recommendation of a TV or movie star.

Also, in a study conducted by University of Twente among teenagers who regularly watch YouTube, a number of respondents admitted that they feel interested “in what older YouTubers have to say about things” as it helps them to shape their own opinions and worldview on certain things such as design, beauty, games, relationships and conflict management.

The influence of YouTube personalities may fall flat with older generations, who remain less exposed to the YouTube culture and prefer traditional media such as TVs and newspapers, where traditional celebrities still steer the conversations. But with millennials, it’s at an all-time high.



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