Tag Archives: Gift

Hello! Goodbye: royals gift to magazines as reality stars lose shine, says editor | Media


Love Island may have been the surprise television hit of the summer, but interest in reality TV stars in Britain is showing signs of waning while intrigue surrounding the royal family reaches record levels.

The latest circulation figures show sales of celebrity magazines are slumping, and the editor of one of the market leaders has questioned the longevity of reality TV personalities.

While the stars of this year’s Love Island may soon disappear from viewers’ minds, Rosie Nixon, the editor-in-chief of Hello!, said interest in the royals had reached an unprecedented level thanks to the Duke and Duchess of Cambridge and Prince Harry.

Nixon said the new generation of royals had “changed the image of our monarchy” among the British public and around the world.

ABC magazine circulation figures show dramatic declines for both celebrity and women’s weekly titles. The circulation of Heat fell 17% in the first six months of 2017 compared with the same period last year, while rivals Look, Closer and Grazia were down 35%, 20% and 13% respectively.

The celebrity titles are battling against social media and online rivals such as MailOnline, but the slump in sales also suggests the appeal of reading about celebrities has declined since an explosion in interest around the turn of the century that sparked huge audiences for shows such as Big Brother and I’m A Celebrity … Get Me Out of Here!

The circulation of Hello! was down 9% year on year between January and June, but up more than 2% compared to the previous six months.

Nixon said the magazine industry was “really tough” but the royal family was the “gift that keeps on giving”, while Pippa Middleton’s wedding in May had bolstered her title’s sales by 100,000 in one week.

“They appeal across age groups,” Nixon said. “I think the average reader age for Hello! is late 30s, but then we say we are read from everyone from 18 to 80. There is a big age span there and the royals transcend that age group, I think.

“I think the Duchess of Cambridge really has had a phenomenal effect. She was the normal middle-class girl who bagged a prince and it was such a fascinating story. She has made the royal family feel more accessible.

“Prince Harry made a very interesting comment recently when he said he couldn’t imagine now that a young boy at the age he was when he lost his mother would walk behind her coffin at her funeral in the glare of the world media. That wouldn’t happen any more and the fact he has even spoken about that shows a very different image of the monarchy than we had. That buttoned-up and not talking about your emotions that we previously had has been completely blown apart.”

Nixon, who has been at the helm of Hello! for almost a decade, said interest in the royals was the highest it had ever been, helped also by Prince George and Princess Charlotte.

“I think they could be our Brexit secret weapon,” she added. “Their [the Duke and Duchess of Cambridge’s] trip to Poland and Germany probably did more for us than Theresa May will ever be able to do. They really have changed that image of our monarchy.”

Asked why Hello! had outperformed other celebrity titles and enjoyed a prolonged period of success in Britain over 30 years, Nixon said: “I think we have always stuck to giving a platform to true stars, people that really are celebrated because they excel in an area of their life – whether that is acting or singing or sport, genuine talent.

“I think those kind of stars have longevity and those stars are always going to burn brightest for the longest time. I think other titles have played more to trends or people who are popular at the moment. The reality show stars that were very popular 10 years ago – the public doesn’t really want to read about those in their magazine any more because I think we can keep up with them online or on social media. It’s a different calibre of celebrity.”

Nixon said social media had changed how the public interacted with celebrities, but some stars now wanted to pull back from using Twitter.

“I think they give so much away themselves, although we are now seeing a change in the popularity of Twitter,” she said. “People are realising that you can actually say too much, and do you want to comment on everything?”

Hello! launched in the UK with an interview with Princess Anne conducted in Buckingham Palace. Nixon would like to be able to mark its 30th anniversary next year with an announcement that Prince Harry and the actor Meghan Markle are engaged.

“That would be nice if you could arrange that,” she said. “I think we are hoping that a wedding may be on the cards there. That would be great news for Hello! Obviously I can’t actually dictate when Harry might pop the question, but we are hoping that he might. They have been together for a year now just about, so that seems like a good enough time for me.”

Despite the pressure on the industry, Nixon backed Hello! to survive. “That make-up of big royal exclusives combined with these amazing wedding photo albums that Hello! is known for has kind of not changed really. I think even though obviously the personalities that we feature – the movers and shakers of the day – are now different, the way that we compile the magazine is actually comfortingly the same to our readers.

“I think in a time when the headlines are dominated by bad news, the escapism that Hello! provides is still one of its key strengths.”



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Win a Summer Trends Gift Bag and Hot New Pool Float!


Wow! That was fast. It’s already WinIt Wednesday!

Consider us in full-on summer mode! We’re staying cool by sipping on iced coffee, keeping up with this summer’s slow-burn gossip (hello, Blac Chyna and Rob Kardashian, we’re talking to you!), and finding every excuse to spend a day at the beach to obsess over JAY-Z’s lyrics from his latest album (we’ll take another cup of lemonade-iced tea, please!). Yup, we’re making this a summer to remember!

WIN MORE: Enter for a Chance to Win a Summer Trends Gift Bag From Backstage Creations!

Squeeze in some more summer fun by entering for a chance to win a Summer Trends Swag Bag from Backstage Creations! Winning will be like the cherry on top of your already-delicious summer sundae — plus it’s worth over $400 … and there will be three winners total! We’re just saying.

via GIPHY

This could be you and your friends if you enter for a chance to win!

Backstage Creations is the originator of the Celebrity Gift Suite concept, giving brands backstage access at award shows and television specials. With what began as a way to introduce new and emerging brands to the world in the ‘90s has turned into a Hollywood award show event mainstay — and now you too can take away a swag bag that your favorite celebrities have already snatched!

We guess Kourtney didn’t get the text that flamingo floats are so last year!

Your trendy swag bag is filled with everything you’ll need to kick your summer season up a notch, from a designer swimsuit, a new beach page-turner, to this season’s hottest inflatable flotation device that will make last year’s swan/unicorn/flamingo look more tragic than magical. Here are just some of the items you’ll receive in the bag:

  • Lybethras Swimwear – Feel confident and free in a Lina One-Piece Swimsuit. Its flattering shape hugs your body in all of the right places, so you can drift away at sea without one worry.

  • Intex INFLATABULL – Designed with innovative photo-realistic printing technology, the INFLATABULL offers you a rodeo bull ride float right in your backyard. One brave soul sits atop the inflatable bull as friends on each side move the float to knock you down!

  • EVA NYC Hair Care Products – Get stronger, healthier hair this summer with the EVA NYC line of products including Freshen Up Dry Shampoo, Purse Perfect Hair Towelettes, Mane Magic 10-in-1 Primer, and Surf’s Up Texture Spray.

  • Author Taylor Van Arsdale’s Cocaine to Bain: Sex, Drugs, Rock ‘n’ Roll and the Inside Story of the Hollywood Guitar Center — Here’s your new summer beach read! In Hollywood 1986, during the peak of the cocaine-fueled hairband era, Cocaine to Bain snorts and grinds its way through sexual dalliances and celebrity encounters in a time and place like no other.

  • SodaStream Power Metal Starter Kit – Create your own sparkling water at home, saving you money with easy touch-of-the-button activation and snap-lock bottle insertion for quick summer thirst quenchers. The sophisticated and sleek design with metal accent goes nicely with any home décor.

Summer won’t stick around too long and neither will this prize, so enter HERE right now!



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Celebrity Gift Bag Becomes Pop-Up Store


Award shows in Hollywood often come accompanied with luxurious goodie bags for talent and access to backstage gift lounges, or pre-award gifting suites.

Now, in a clever twist, a celebrity gift bag has become a pop-up kiosk at a Hollywood mall, giving consumers the chance to view and purchase the very same coveted items that film stars will receive this 2017 awards season.

From February 13 to March 12, 2017, the Hollywood & Highland complex will house the Celebrity Red Carpet Gift Bag Pop-Up, marking the first time a talent swag bag has become an actual destination!

The pop-up is the brainchild of Jane Ubell-Meyer, CEO of Madison & Mulholland, a company specializing in product placement, as well as charitable, V.I.P. and celebrity gifting.

Red Carpet PopUp Kiosk at Hollywood & Highland

The kiosk features apparel such as black sequenced racerback tank tops by Tinsley Radix, Di Valdi sunglasses, headphones by Gigs Audio, Unique candles, Kiklos Olive Oil and BioMiracle skincare. It also has Culture Hair Products for biracial hair, skincare by Mayron’s Goods, heatless curlers by Charlie Curls and styling brushes by Brushopolis such as the hourglass shaped Monroe Mystique styling brush.

Handbag designer Isabella Hearst has her special edition, custom made clutches and wallets, which are emblazoned with the statement No Paparazzi featuring a camera logo that’s crossed out in red. Julia Knight Collection has luxury home decor from dinnerware, serveware and barware that’s perfect for entertaining.

There are plenty of jewelry at the kiosk that celebrities will be receiving during Academy Awards season, some of which include lightning bolt pendants by Lizzie Scheck, earrings and chokers by Jules Smith, and 28” layering pendants by Charlene K. There are also charm bracelets by Catarina Jewelry that come with a special universal charm openers so that you can mix and match charms from other bracelet brands.

One of advantages of celebrity gifting is the opportunity to allow A-list tastemakers to discover new products and designers, thus setting the tone for what the latest and greatest fashion trends are expected to be. This year newcomer Liberti USA makes its Hollywood gift bag debut with its ethical diamond jewelry and strong message of supporting refugees. All stones are domestically grown in the U.S. from existing diamond seeds, making them always conflict-free. Collections include everything from luxe diamond, bridal and sorority collections.

Liberti USA’s 1> and Coordinates Collection

Additionally, Liberty founder Pamela Norton-Shelpuk of Denver, Co., makes sure that every Liberti purchase directly supports resettled refugees through apprenticeship and trade training programs.

Liberti has even developed a collection devoted to refugees including the <1% Collection – which symbolizes the one per cent of refugees who have escaped their horrific conditions abroad – and the Coordinates Collection, with engraved geographic coordinates of refugee camps abroad.

More than half of the pop-up gift bag kiosk items are made in the U.S.A. with several being created by mother/daughter duos, so shoppers can feel good about doing their part in contributing to these businesses.

All items will be gifted in Madison Mulholland’s celebrity gift bags during this Oscar season, giving a unique opportunity to shoppers who want to purchase products received by their favorite screen stars.



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