Tag Archives: Instagram

Here’s curating celebrity instagram looks to help you rock the festivities | fashion and trends


Navratri… check. Durga Puja… check. Karva Chauth… check. You’ve been there and done that. But wait, the festivities don’t end here.

With the big mama of all festivals, Diwali, round the corner, there are occasions galore to dress up and spread some festive sparkle. Add to that the pressures of dolling up for a shaadi in the khandaan. But fret not, as here’s some celeb inspiration.

These celeb-inspired festival looks, culled from Instagram accounts of the have-style-will-flaunt brigade of Bollywood, will guide you through the festivities. From experimenting with the colour palette and choosing offbeat shades to turning heads in contemporary printed lehengas, there’s something for every occasion.

CHAMPAGNE SOIREES
Karisma Kapoor’s champagne gold sari defines elegance. The focus here is on dramatic eye makeup, offset by soft lips and a neat hairdo. You can also go for a messy bun, which accentuates your facial features. Perfect for a cocktail eve!

SLAY IT WITH SOME GREEN
Attending your bestie’s ring ceremony? Here’s how to shine, a la Sonakshi Sinha. She has let this ensemble, by Anita Dongre, do all the talking by keeping the makeup clean. Accessorise the look with cocktail rings and dangler earrings — nothing too fancy as the lehenga speaks volumes in itself.

POPPING IN PINK
Casual, flirty and quirky, this contemporary take on the lehenga by designer Masaba Gupta is your go-to choice for a day event. Be it a pre-Diwali brunch, lazy barbecue or a friend’s haldi ceremony, you have enough reasons to add a pop of pink in your festive wardrobe. Bardot top in place of a traditional choli and a lehenga skirt with pockets — what more can a girl ask for? Bipasha Basu Singh Grover has accessorised it with statement earrings, but you can also opt for a choker to define the neckline.

LAYERING DONE RIGHT
Parineeti Chopra’s layered ensemble, by designer Arpita Mehta, is not only cute, but also creates an illusion of height. The girl-next-door look needs minimal assistance in terms of makeup and accessories, but a potli tied around the wrist would come in handy. The pink and blue colour scheme is a refreshing break from the golds and reds that traditionally mark the festivities.

CUTTING EDGE CLASSICS
Classics never go out of style, and Neha Dhupia shows you just how you can ace it with a black-and-silver ensemble by designer Anamika Khanna. We are a fan of the clean makeup and the loose bun, but statement hoops have lifted the whole look. A perfect fit for a reception dinner.

OFF THE BEATEN TRACK
The big day is here and you want to play the role of banno ki saheli to perfection. Pay homage to Awadhi tehzeeb with this deep green lehenga by designer duo Sukriti and Aakriti, the icing for which is the beautifully-crafted dupatta. Kriti Sanon completes the look with neatly parted hair adorned with a gajra made of jasmine flowers.

BEAUTIFUL IN BLUE
In this sari by Anavila, Shruti Haasan experiments with hues of blue and how! The button-up blouse is perfect for the season. The braided bun adds volume to the look and soft makeup makes sure the attention is not diverted from the sari. A dainty, triple layer necklace in silver can help accentuate the look.

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Not Another Salon Calls Out the Problem With Instagram Hair Trends


Let’s be real, an “Instagram versus reality” dichotomy exists. Take that rainbow latte all over your feed that actually tastes like sugary spit, for example, or that couple who looks all lovey dove-y in romantic vacation photos even though they’re constantly fighting. The same applies to the rainbow hair trends we see popping up on Instagram on the daily. From our phone screens, all the hues look incredibly vibrant and are completed in seconds, thanks to hyper-lapse videos. If you ask Sophia Hilton, the owner of Not Another Salon in London, everything is not what it seems, and that seriously needs to change.

In a recent Instagram post, Hilton wrote an open letter to her clients about what the “colour pandemic” she believes is happening. She started it off by saying, “Have you felt frustrated after seeing hundreds of images flooding your social media of beautiful immaculate colours, yet somehow your hairdresser can’t achieve it? Maybe you have seen celebrity transformations or hairdressers online performing ‘miracle’ dark to light colour changes? You’re looking for the same results, and rightly so. After all, the results of other people’s hair is everywhere, why can’t it be you?”

Hilton went on to explain that these images are often edited and lead to unrealistic expectations. That’s right: All those bold hues don’t seem like they would exist in nature because they truly don’t. Many pictures are retouched and have the saturation levels adjusted. This concern has come up in the past with the viral jellyfish hair. Witchita, Kansas–based hairstylist Amber Unruh was accused of photoshopping her hair color posts. In reality, she just used a blacklight to make the neon pink hair glow brighter.

Another problem Hilton brought up is the sped-up hair transformation videos all over Instagram. They often discount the fact that coloring appointments can take up a whole day. Some times clients even need to come in for multiple sessions. However, you can’t tell that in a less-than-minute video. As a result, Hilton says the “colour pandemic” is causing pro colorists to lose confidence in themselves because they can’t deliver.

In a second post, Hilton explained that many of the bright hair trends on Instagram are not actually created with the client’s best interest in mind either. Instead, some colorists are only thinking about the likes they’re going to get. “Countless amounts of these colors are completely unmaintainable, have no future options for change, or cause damage,” she explained.

One specific event didn’t inspire Hilton to post her open letter. There wasn’t a straw that broke the camel’s back. Instead, she was just tired of the struggles she has been facing on a daily basis. Hilton says that up to 50 percent of clients she sees on any given day come in with doctored hair inspiration pictures from Instagram, and she has to tell them the truth behind them. “A client will bring in a picture of ice blonde hair when they have a strong dark color build up on their hair,” Hilton tells Allure. “The realities are that it would take months to a year to get what they are looking for, but they believe it’s possible because they have seen it on social media.”

Hilton believes she’s not the only one who feels this way. “Not only am I coming up against those challenges every day, myself within the salon, but I also run a color academy across the U.K. and five countries across the world,” she explains. “Everywhere I see the same issues: hairdressers struggling to keep their heads above water.” She’s not wrong. Her Instagram posts have been re-grammed by countless stylists. Seattle-based stylist Kylie Butler is one of them.

“I reposted Not Another Salon’s message because I feel like many clients don’t always understand the amount of time and the effort, even the science behind such a large transformation, and it’s our job as stylists to inform them and to educate them about the process,” Butler tells Allure. She agrees with Hilton that social media has driven her clients’ desire for impractical dye jobs, too.

Another issue that Butler points out is her clients come in requesting that she use specific bond builders touted by other stylists on Instagram. “They see these images online thinking that they can be taken to platinum in one session, and in their mind, it is this magical product that is going to get them there,” Butler explains. “That, unfortunately, isn’t always possible.”

Los Angeles hair stylist Guy Tang brought this problem up in a past interview with Allure, as well. “Oftentimes people rush to get these colors,” he said, “Clients are impatient and hurry their stylist.” He went on to compare coloring hair bold shades to cooking. “If you want a roast beef sandwich, you have to slow roast that beef first. You can’t just put it in the microwave.”

The most unexpected part of Hilton’s open letter is its source. If you scroll through Not Another Salon’s Instagram, you can see that it’s filled with pictures of hair of every color of the rainbow. These posts seem no different than the next salon that offers colorful hair services. Regarding these looks, Hilton says, “We won’t create looks that won’t wash well or do any service we believe is going to damage the hair long term.” Plus, you’ll notice that the caption list the story behind each elaborate look. They talk about just how long it took to achieve the vibrant tones, rather than positioning it as being super simple.

By speaking out, Hilton says she hopes more stylists will feel empowered to raise their voices on the subject, too. “I’d like to see more salons educating their clients as often as possible across social media,” she says. “I believe we have the power to create enough content to change this and teach clients about the realities of what is going on.” As one of the most followed salons in the U.K., Hilton believes Not Another Salon has the power to influence others in the industry and start a conversation.

“We have promised to keep educating our clients at every opportunity and encourage other to do the same,” Hilton says. “We can change this, one image at a time.”


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Now, watch a mother of pearl transformation (that probably skips a few steps, TBH):

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Fake Instagram Makeup Beauty Trend Psychology


And why would it? After all, the crux of social media is that it’s reciprocal. You have the same tools – or so you think – as that A-lister or influencer who looks #flawless in their most recent selfie. So you take a photo, you crop it, you edit it (as 44% of us do, according to Ofcom) and you upload it. But it’s not the same – after all, you don’t have a glam squad, or a pro retoucher, or a surgeon’s bill that runs into triple digits. But that doesn’t stop it being aspirational. For every big name posting rough and ready photos and bragging about their DGAF attitude, there are three other women claiming their suddenly plumped pout or fuller bust is the work of makeup or hormones. As my friend Giselle, 27, put it: “I just assume now that most of what I see on there isn’t real, especially those body types that you just know aren’t the products of so-called gym gains, puberty or genetics.” Of course, retouching has existed for a long time, but the difference now is social media is interactive and gives you the agency and tools to fully customise your appearance – and with liking and sharing, we have the power to express approval or disapproval of someone’s looks. As academic Richard M. Perloff noted in a recent paper, on social media, users are the sources as well as the receivers; it’s not a one-way street.



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The Biggest Instagram Fashion Trends of Summer 2017


With Labor Day just around the corner and New York Fashion Week starting in exactly seven days, we regret to inform you that summer is officially over. Or at least that summer feeling is gone; the season won’t technically end until September 22, but you can say goodbye to those blissful four-hour Fridays at the office. With that, we’re reflecting on the summer’s biggest fashion takeaways before it all becomes a distant memory. Earlier this week, we charted how last year’s Spring ’17 collections predicted the summer’s most talked-about celebrity looks, from Bella Hadid’s low-rise jeans to Kendall Jenner’s giant Jacquemus sun hat. As for “real women,” Instagram has always been a helpful tool for seeing what they’re actually buying and wearing. So, we spent a few days scrolling through our feeds and came to the conclusion that the must-haves of Summer 2017 included a wooden clutch, a high-cut swimsuit, Lucite shoes, and an extreme crop top, among other things. But here’s our burning question: Did you see anyone actually wearing this stuff in real life?

We didn’t. And it comes down to matters of practicality. While these trends look good in a still, filtered, perfectly posed Instagram photo, they don’t always work for most women’s busy lives. I have a feeling a lot of girls out there have a trendy, impractical item in their wardrobe with the tags still on because they saw an influencer post it on Instagram, but they haven’t quite figured out how to wear it IRL. Maybe It girls and bloggers really do believe in these photogenic trends, or maybe they’re just “doing it for the ’gram.” Either way, it’s a curious phenomenon.

Here, we’ve broken down the summer’s top seen-on-Instagram trends and a few thoughts on their real-life applications. You be the judge and let us know if you’ve tried them out or think we’ll be seeing them again this time next year, too.

1) High-cut thong swimsuits, as seen on every Jenner and Kardashian.

Shopping for a swimsuit is hard work. Taking a good photo in one is even harder—especially when it’s cut above your hips and has a thong in the back. Sure, the girls who’ve pushed this trend have beyond-insane bodies—the Kardashians, the Jenners, the Hadids—but they know how to work the camera, too. A high-cut thong swimsuit looks a lot different when you aren’t striking the right pose, and it feels a lot more revealing in person. We’ve noticed most women here on the East Coast are wearing retro high-rise bikinis or simple, scoop-back maillots—cuts that are still sexy, but require a little less contortion.

2) Is underboob the new side boob?

Pumped-up cleavage was cool in the early ’00s, then “side boob” took over in the 2010s—and now we’ve moved on to the lower part of the breast, unromantically referred to as the “underboob.” The trend started out at Fendi Spring ’17 in the form of cropped sweaters with slits just under the breast, and turned up on influential women like Rihanna, Bella Hadid, and Kendall Jenner shortly afterwards. We’re all for showing off what you’ve got and have endorsed the braless movement, too, but underboob is a trend that sort of lacks any real-life functionality. You definitely can’t wear it to the office or out to dinner with your parents.

3) Wooden clutches, namely the Cult Gaia Ark bag.

If you follow a few—or a few dozen—fashion influencers on Instagram, you might just think a Cult Gaia bag was the only one worth having this summer. It’s near impossible to scroll through your feed without seeing the brand’s famous Ark clutch, which launched in 2016 and comes in natural bamboo as well as multicolored acrylics. It’s the kind of accessory that was—intentionally or not—made for Instagram, because it’s structured, statement-y, and goes perfectly with other “blogger” items like wrap dresses and gladiator sandals. The thing is, a wooden clutch also doesn’t collapse, so you can’t pack it in a suitcase, and there’s no shoulder strap—so wearability is pretty limited.

4) Lucite shoes, popularized by Yeezy, Maryam Nassir Zadeh, and . . . strippers?

Once upon a time, Lucite heels were associated with “stripper shoes,” aka super high, chunky-platform stilettos, sometimes with floating glitter inside. Now, see-through shoes are sort of ironic-yet-charming. Yeezy has a few pairs of PVC heels and boots, which you’ve seen on Kim Kardashian and her sisters, and Maryam Nassir Zadeh’s plastic wedges in popsicle shades of orange, purple, and blue are even more photogenic. Whether or not you can wear them without getting a blister in the first few minutes is another story . . .

5) Summer berets, a self-explanatory contradiction.

Thanks to Maria Grazia Chiuri at Dior, berets don’t just look cool, they’ve taken on feminist connotations, too. Rihanna wore Dior’s leather beret during Paris Fashion Week in March, and several brands have followed suit with their own versions—J.Crew even has a few wool berets out now. Wool is the operative word here: They’re not exactly a summer accessory, but that hasn’t stopped girls from wearing them with everything from Levi’s and T-shirts to ball gowns this season. Let’s at least wait until the leaves start to turn!

6) “Filet” bags—i.e., the net sacks you’ve seen every French girl carrying.

We aren’t quite sure when everyone decided to trade their Gucci Dionysus bags for $5 net sacks, but it’s likely an evolution of the nautical straw totes and baskets we’ve seen for a few years. Apparently, the proper term for the net sack is actually a “filet bag,” because it was originally used by French fishermen. We can endorse using one to carry groceries at Whole Foods, but if you’re intending to use a filet bag as an actual purse, you might lose your phone, keys, lipstick, and sunglasses in the process. Any bag that requires another bag inside (or a handful of pouches) is just a little too overwrought—though Staud makes one with a built-in leather bucket if you love the look and are willing to pay a steeper price.



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How To Take The Best Instagram Photos, According To Victoria’s Secret Angels


In case you haven’t noticed, we’re living in an age of total model domination — the likes of which haven’t been seen since the 90s when the Cindys and Kates and Naomis still stalked the Earth – and it’s wonderful. Elite Daily got the chance to speak with two of the moment’s top models, Sara Sampaio and Elsa Hosk, both Victoria’s Secret Angels since 2015, about the changing fashion industry, their fashion role models, and, of course, how to take the perfect Instagram pic – hint: lighting is only part of it.

Elsa Hosk, 28, was a professional basketball player in Sweden before she ditched the court for the runway full-time. She told us about what makes a VS Angel a great role model.

I think all of the Angels have really beautiful personalities and we genuinely care about each other and [about] being good role models to young girls. We’re all super healthy and take care of ourselves and the people around [us].

Sara Sampaio, 26, cited “great work ethic and persistence,” which she knows something about — having tried out for the VS Fashion Show three times before booking it for the first time in 2013.  She told us,

Never give up. Victoria’s Secret Fashion Show was something I worked so hard for and has been a dream of mine for so long. Just always try to stay positive.

Good advice for all of us, even if we’re not about to walk in the year’s biggest fashion show. But, just out of curiosity, how do you get your body ready for that show? Do sit-ups and ditch carbs until you look like Kate Moss?

Apparently not. In fact, when we asked Hosk and Sampaio about body confidence, both were quick to say that they steer clear of comparing themselves to others.

SS: Everybody is built differently, but don’t ever compare yourself to anyone else. It’s way more important what’s on the inside. For me to stay confident, I just always try to keep a positive attitude and keep up hard work.

EH: There is so much insecurity if you compare yourself to others constantly. In general, comparing yourself to others will get you nowhere because everyone is unique. You have to find an inner confidence. Confidence doesn’t come from what you look like; it comes from what’s inside.

Model Sara Sampaio stands in front of Victoria's Secret Lingerie

Victoria’s Secret

When asked which women in the fashion industry she most looked up to, Sampaio rattled off three names, all of which were behind-the-scenes fashion ladies whom she revered for their skill and compassion, not their long legs and flat abs.

I really admire [LOVE magazine Editor-in-chief] Katy Grand, [casting agent] Anita Bitton, and [makeup artist] Pat McGrath. I’ve worked with all of them and they are so successful and still are the nicest people ever. They have an amazing maternal way of dealing with you that as a [woman] in the fashion industry is very important and rare.

See, inner beauty. But back to outer beauty for just a second – what trends can we look out for this fall?

SS: One of my favorite trends is velvet. You can dress it up or dress it down.

EH: See-through tops that can show off your underwear or your bra a bit, if you have a nice-looking bra on like the T-shirt Bra from Victoria’s Secret!

So, see-through velvet tops and T-Shirt bras for fall — got it.

kendall jenner walking with gigi hadid both laughing wearing sunglasses outside

REX/Shutterstock

Sampaio and Hosk are part of a model moment that counts young superstars like Gigi Hadid and Kendall Jenner among its biggest celebrity voices. These model celebs are finally reclaiming their territory — on the covers of magazines and as the faces of major campaigns — back from Hollywood stars. We were curious to hear what Hosk and Sampaio, who have lived through this change, had to say about it.

Sampaio told us,

When I started, models weren’t celebrities and didn’t have a voice, they only modeled clothes. Now with social media, we are back to having a voice and back on the covers of [magazines], as well as working on big campaigns. People really start noticing us much more which gives us a platform to share what we really believe in.

Hosk, who has been involved with the Washington D.C.-based charity, FAIR Girls, for several years understands what it means to be a celebrity and have a platform.

I work with an organization in Washington DC that rescues girls from slavery and human trafficking and has a program for them when they come back into society. It’s been a very beautiful and heartbreaking experience to work with them. It’s something that people need to speak out about more because they need more resources.

Almost all of her fellow Angels are similarly involved in charity work. Remind me again of the reason why the women we turn to for advice on taking selfies and buying lingerie shouldn’t be the same women who speak out for important charities? In a world where the Kardashians have spoken more constructively about the Armenian Genocide than two presidents in a row, I don’t think there is one.

Sara Samapaio and elsa hosk stand in front of victoria's secret lingerie

Victoria’s Secret

But speaking of advice on taking selfies, we couldn’t leave without asking these ladies for the key to taking a great Instagram shot.

SS: The lighting makes all the difference! But I think what’s the most important really is being authentic. Show a little bit of who you are, but without giving too much, cause [some things] are supposed to be private.

EH: Light! I would also say authenticity. Also, I think you can feel when a photo is staged or authentic. I think people really respond to photos that feel authentic, like when it’s a snapshot out of your real life, when it’s a really cool image.

OK so authenticity + lighting = the perfect Instagram pic.

If you’re like me, the dirty dishes in the background of your selfies are already giving off that air of effortless authenticity, but you might have to invest in a ring light or move to California for that last part.

After that, all you’ll need are about five million Instagram followers, a 24/7 work ethic, and a major injection of gym-motivation juice before the Angel wings just magically appear.

Or at least that’s how Hosk and Sampaio make it look, but then again, they’re Angels. It’s their job to make it all look easy.

Models Elsa Hosk and Sara Sampaio hug in front of Victoria's Secret Lingerie

Victoria’s Secret

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5 Weirdest Eyebrow Trends on Instagram


lady doing her brows
HBRH/Shutterstock

In recent years, it seems like much greater significance has been put on eyebrows. YouTubers, beauty Instagrammers, and celebrity makeup artists are constantly emphasizing how “on fleek” their brow game is. 

Some looks have gotten pretty daring, and we’re not exactly sure if they’re meant to be worn in real life or if they’re just meant to trend on social media. But nevertheless, here are the five weirdest eyebrow trends we’ve seen on our Instagram feeds. 



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DJ Khaled’s son, Asahd, is definitely the cutest celebrity on Instagram


Move over Rihanna, Asahd Khaled is the real celebrity of the music world and the youngest star in the music industry to have a major fan following

There are only a few babies that have made it big, and certainly none in the music industry. But for Asahd Khaled, the eight-month-old heir to DJ Khaled, it is just another day in the life of a young legend who’s the most talked about baby in the industry. Since baby Khaled was born, that too through a well-documented Snapchat video, he’s been called many things from a boss, a don and of course, the blessing that he is to his family. DJ Khaled has been quite vocal about his son’s cuteness from his viral social media posts ranging from the emphatic “You’re self-made!” to the endearingly paternal “I love you so much! You’re my best friend! You’re my son!” There is a certainly a lot of truth to the hype around baby Asahd who has happened to woo many hearts on social media platforms like Instagram.

Asahd Tuck Khaled is probably the youngest Instagram celebrity to have gained so much attraction for his adorable antiques and sometimes for merely posing like a boss. How many tiny-tots have you come across who are brandished as Executive Producers on what can only be called the sassiest albums of the summer.

And how many babies can you count that have been called a legend by none other than Rihanna!!! And with DJ Khaled’s album Grateful executively produced by Asahd, his first summer seems to be shaping up quite well.

Or like when he taught his father a unique language

Or when he decided to go for a swim with dolphins

And when both father and son managed to pose together

Also Read: They were asked when they’ll bring home a baby, so they adopted a pup

That one time he accompanied Daddy on the stage

Or when Asahd was just simply being too cool for the kitchen

For more interesting content, visit YouTube.com/InUthdotcom



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This Celebrity Stylist Uses Instagram to Show Fans How Red Carpet Moments Are Made


In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.

When you see a celebrity on the red carpet, they look impeccably put together. But those looks don’t happen overnight. They take time, planning, care and a team to actually bring it together. They don’t happen without the work of fashion stylists such as Micaela Erlanger.

Even if you don’t recognize her name, you’ve probably seen Erlanger’s elegant work. Her clients include actors including Oscar winner Lupita Nyong’o, Downton Abbey’s Michelle Dockery, Orphan Black star Tatiana Maslany and someone by the name of Meryl Streep. So, you know, super casual.

Even though she works with some of the highest wattage stars in Hollywood, Erlanger uses her Instagram to give her followers an inside look into how an iconic fashion moment — like the Cinderella-esque blue Prada gown that Nyong’o wore to claim her Academy Award — comes to life.

But it’s not all glitz and glam. Erlanger says that some of her most popular posts are a bit more down to earth. Every Wednesday, her #whatsonmyrack series lets fans see what kind of wardrobe has caught her eye in a given week.

“My strategy is all based on authenticity and sharing things that people otherwise wouldn’t have access to. It really is that sneak peek into my world and what I do. I hope it’s inspirational,” Erlanger told Entrepreneur. “Sometimes inspirational is aspirational. But I hope more than anything that it resonates with people because that’s when you know you have something powerful, when your message is really heard and received.”

Erlanger says that she views Instagram as a community that is an integral part of her work. She uses it to not only seek out new ideas and aesthetics, but as a mentorship tool, providing advice and insight to aspiring stylists.

Entrepreneur spoke with Erlanger for her tips for Instagram success.

Related: How This Physics Student Turned His Passion for Beautiful Landscapes Into Instagram Fame

1. How did you get started with Instagram?

I got started years ago when it was first on the scene. It was appealing because you could tag your friends and put filters on your pictures and things just looked so much prettier. It’s been an incredible experience, especially being in the fashion industry, to see how Instagram has changed so much. Now they’re a resource. It’s not just sort of a fun tool to have.

2. What other platforms do you use and what percentage of the time do you spend on them vs. Instagram?

I use Twitter, my Facebook and Facebook fan page, I suppose Snapchat on occasion and Tumblr back in the day, and Pinterest. But honestly I don’t use Snapchat ever, I haven’t used it in months. Twitter is more for news. I push most of my Instagrams to other outlets — Twitter, Facebook. I’d say Instagram is the one that I use the most.

I work in a space and a field that is so visually driven. And it’s such an easy and exciting way to share and digest information. There is a lot of power in a picture, you don’t have to say a whole lot with words. For me it’s a very creative medium. The power behind your social following is just extraordinary these days and how it can be so transformative.

3. What makes Instagram a better platform than other social media?

I think the user engagement is one. For me, it makes sense that I have the biggest following on Instagram because I am a fashion stylist and what I do is so visually focused. Most of my followers are on Instagram for that purpose. Not only are they interested in fashion but whatever the celebrity culture might be.

It’s a really easy way to quickly engage and interact with people who I otherwise wouldn’t have that kind of access to. And it’s a one-stop shop — you comment, like, direct message, group text, there are stories, you can go live. There is so much that can be done right there and then. There are so many things that you can do and it’s simple. If you get your formula down and you’re representing your brand authentically, the power that has and how that resonates with people is exciting.

4. How much of your time do you devote to it?

Part of it at this point is second nature. Before I check the news I check Instagram each morning. It’s twofold. Do I spend time taking pictures and curating what I want to post? Yes and no. A lot of it is in the moment. It’s authentic, it’s what I’m doing in my life and I think that’s what connects with people. There is fluidity in that. In general, I’m on there all day long. I’m getting inspiration, I’m checking out what my peers are doing, checking out what my followers are doing and engaging with them. It really is in some ways like a full-time job, but the good news is I take a lot of joy and pride and it’s fun.

Related: The Secrets of the Woman Who Quit Her Job and Made Her Pug an Instagram Celebrity

5. How do you promote your account? What’s your number one way to gain followers?

I think people follow me because they like my work. There’s been an incredible rise and interest in celebrity fashion on social media. There is a lot of focus and emphasis on that. I think that people are inspired by what my clients [and I] are up to. Then of course there is the aspirational aspect to working in the entertainment and fashion industry.

I have access and a behind-the-scenes look at things that most people don’t. Being able to share that in this setting is something that draws appeal and people seek that out. My followers are followers because they care.

I feel like I have family of sorts on there. I may not know them, but there is really a shared interest. I have people from all around the world reaching out, saying, “I’m inspired by what you do.” “Do you have any tips for how I could one day do what you do?” “Where do I get those shoes?” “I’m just entering college, what courses should I take?”

To have that reach and to be able to participate in those conversations is pretty inspiring. I do my darndest to get back to everybody. My boyfriend yells at me and tells me to put my phone away. It’s become a problem, it comes with me to the dinner table when it shouldn’t.

6. How do you engage with others on the platform?

I’m interacting on direct message and in the comments section. I’m curious about who is reaching out to me, so I’m exploring just like they are. That’s the beautiful thing, it’s a melding of those worlds.

7. How often do you post?

I don’t post daily, though I probably should. There are times when I’m better at it than others. I try not to post anything that is repetitive, so I really like to give diversity in the subjects. I do have one regular [post]. Every Wednesday I post What’s on My Rack. That’s my signature. It’s just an edit of the beautiful things we have in the office, like a little editorial story.

My little rolling rack is curated and it’s a real peek of what I have. It’s a natural, authentic thing and that’s what I think resonates with people. There’s always behind-the-scenes pictures of what’s happening in our styling studio in L.A. or New York, wherever we might be, in a hotel room in Barcelona, whatever.

In addition there is my personal life that I share as well. I would say that I’m posting a couple of times a week and my Insta-stories is pretty regular — I have fun with that. At one point I was posting three to four times a day, but for me, the way I curate my page, it’s about quality and access to what I’m doing over quantity.

8. What’s your content strategy?

I have a couple of things that I do pretty regularly, What’s on My Rack is one and I’m always doing shoutouts and thank you in my stories. And I post my client’s red carpet appearances regularly. And that varies, I could have six clients on a carpet in one night.

For the Met Ball, I felt like I was posting every 10 minutes. Going from one post a day to six posts in a night is a lot. You want your followers to know what to expect from you. They know to check in on Wednesdays because they’re going to see what my rack is. You want that engagement. I try to make sure I have a healthy balance of what’s happening in my work life, with my team and in my personal life.

9. How has your content strategy evolved as Instagram has added features?

I think Instagram stories are really important. Not only is it fun, it’s nice to have the diversity of video so you’re not oversaturating your channel with pictures. You can be more curated on your page and still get content out through stories. You can have a dialogue with people. it allows account holders to have more of a voice.

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10. What’s your best storytelling trick?

Real life. People love a sneak peek and then seeing the final product. It builds anticipation. People are excited to see what it’s going to be. Is it going to be the pair of earrings on the left or the right? Which one should we choose? Engaging people that way too. If you go on my handle, you’ll see I capture the process of the giant wardrobe trunks that arrive in the studio and the grit and then the glamour on the flip side. People don’t know what goes into it.

It allows them to see how red carpet moments happen. I’m unpacking boxes of boxes of clothes and the not-so-glamorous side of it. But then you can share your client on the best dressed list, or me on a jewelry appointment taking a video of the museum pieces I have access to. This is content that you wouldn’t be able to get any other way and it’s access to a world that a lot of people haven’t really seen.

11. How do you set yourself apart from others on the platform?

I have my own way of telling my story and sharing my world, whether it’s my signature things or the way I choose to shoot my photos. Everything’s done on my iPhone, mind you. The way I run my business and what happens in my world isn’t going to be the same as anybody else. We each have our own voice. My peers and I, we’re working with different clients, on different projects in different parts of the world. Our bases are different and so is our aesthetic. My aesthetic is known for being full of color, print, femininity and playfulness.

12. How do you leverage your Instagram and to what extent do you monetize it?

It’s certainly something that I think is a really interesting conversation and certainly something that as stylists are looked at as influencers now. And more so in this digital media space it’s becoming more common. I’m focused on my job and my job is to be a stylist and to be a creator. And if that has benefits in other platforms, fantastic, but it’s not something that I really spend time focusing on. For me it’s a pleasant perk if it ever comes up. But it’s different for stylists.

I do think it’s nice that we’re respected authorities on fashion. Because of that we have a certain appeal and cachet and it’s not to take away from anybody else in the digital space. But it’s different. As a result like brand partnerships and things like that are also different for us is a very interesting and exciting place to be. And I think ultimately there’s going to be increasing opportunity for people that have the access and followers and reach that we have.

13. What advice do you have for other Instagram influencers or people who want to build brands on the platform?

You have to find your voice. That’s really important. I think finding consistency and visual appeal is important too. That 100 percent still means being authentic. I think authenticity is by far and large the most important thing — that is your voice. I think consistency and having an aesthetic is important and that’s the kind of thing that I think will come with time.

So whether you have a little signature photo or you do the same thing every Monday or or your photos are cropped the same way so it’s consistent across your grid. Or you use the same filter every time or you don’t use a filter. I think the engagement with the people that reply and respond or like your pictures is also really important. I think interacting with folks builds loyalty and ultimately will really help with the longevity of all that.

14. What’s a misconception many people have about Instagram?

I think Instagram has the power of being a very strategic marketing tool. And I think a lot of people don’t know what to make of that. I think when executed correctly it can have a lot of impact, and if not it can look just like a paid ad. But it is really an incredible platform to show your creativity. There’s nothing else like it. I would encourage people to really find their niche.

I’m in an industry with a lot of other stylists and I’m proud to have a voice and to have a direction for my Instagram and I think those that are successful and that have strong followings are because they do too. And it isn’t going to grow overnight. This takes time. I’ve been on Instagram since the early days. In fact I even closed one account and reopened another because you couldn’t switch your name at the time. I definitely lost a lot of followers when that happened too. It’s taken me time and I’m really proud of that.



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Companies turn to students to market products on Instagram


By Grayson Baird

The Media Rewind

In the last few years, marketers have begun to increasingly use Instagram to promote their products among consumers within certain demographics.

For many businesses, the most important benefit of advertising is creating a social media presence. Ads that appear online or in magazines may be seen by many, but having a product promoted by someone on their own personal page reflects reliability.

Hannah Sanders and Elizabeth Arthur, both University of Mississippi business marketing majors, have been approached by several companies to market certain beauty and fashion products on Instagram.

Over time, the two have acquired more IG followers because of the way they post and advertise themselves and products. When each of the companies saw how many people had discovered their Instagram accounts, they approached both hoping they will influence consumers to follow their trends.

Both Sanders and Arthur have obtained thousands of followers on Instagram, but they have acquired these fans in different ways.

Arthur said she gained fame because of her friendship with Brielle Biermann, the daughter of Troy and Kim Biermann from the Real Housewives of Atlanta. Arthur has promoted companies such as FabFitFun Boxes and Curtsy Fashion, based out of Oxford.

Sanders, from Denver, Colorado, became instafamous when she went to live with a family member for a semester.

“I became popular on Instagram after I moved to Hawaii my sophomore year of high school,” Sanders said. “I am a normal college student who obtained my followers by posting cool pictures, and I think that is what has made me relatable to my followers and beneficial to the companies that reach out to me.”

Sanders said her followers quickly became interested in her daily routines and word spread, leaving her with more than 30,000 followers.

Companies, such as Glamglow, Kind Bars and TRIWA watches are some of the brands that have asked Sanders to post about their products because of her photography skills.

Advertisers reach college kids

Advertisers have found that the best way to gain respectability is to reach out to popular Instagrammers, who are not seen as celebrities, but maintain and update their pages according to current trends.

Many companies have discovered that reaching out to certain people within particular communities is more effective when trying to reach their specific target audience

“A company might benefit using me to appeal to teens and college students,” Sanders said, “while if they were trying to reach an older audience, I would not be as useful.”

Consumers tend to trust recommendations that come from another source rather than the company itself. Influencers like Sanders and Arthur bring attention to their audience.

“The types of things I am asked to promote tend to be products that would actually interest or benefit my friends and followers,” Arthur said. “Girls these days get a lot of inspiration for the things they buy from the posts they see on social media.”

While celebrities have a wide range of consumers who track their posts, it also comes with a cost. It can be hard for companies to maintain budgets to keep current celebrity clientele.

Many brands have discovered it is more resourceful to use community members, who will represent their products for free or at a minimal price to reach their same target audience.

Many companies can focus on a specific demographic when they advertise by going through more relatable sources, rather than celebrities.

One single photo followed by a caption that mentions the company’s brand or product has the ability to get the attention of 8,000 to 30,00 viewers.

The Media Rewind is a media commentary and criticism website produced by mass communication students enrolled in J101 at The University of Mississippi’s Meek School of Journalism and New Media.



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Kylie Jenner Debuts Weird Fashion Trend in New Instagram Post


The Kardashians’ styles have really changed over the years, and the youngest member of the famous clan, Kylie Jenner, has arguably become the biggest fashionista of them all.

But whether she’s wearing clear shoes or constantly changing her hair color, there are some trends that we just don’t understand.

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On her social media, Ky debuted a wacky new look that’s created mixed feelings amongst her fans. Sitting in her car, the 19-year-old rocked what looks like just the top half of a sweatshirt: just sleeves and a neckline. If it weren’t for the tank top she donned underneath, a whole lot would have been exposed!

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“What the hell is she wearing?” one follower wrote in the comments. “It looks like she got it from a trash can. Not cute at all. Time to throw both ‘shirts’ away.”

The sweatshirt necklace thing is from designer Sami Miro Vintage, whose designs are quite popular among the Kardashian ladies. Known for her weird high-fashion pieces, Sami Miro’s other distressed and cut up accessories have been seen on Kendall and Kim — and let’s just say, they come at a celebrity price!

In the name of fashion, the Kardashians have rocked some truly crazy looks.

Scroll through the gallery below to see more far-out trends the Kardashians have tried to make a thing!



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Celebrity Instagram Like Back Comments Response Test


So to satisfy my desire to be young again curiosity, I decided to do a little social media experiment to find out the science behind “LB.’” Over the course of a few days, I left the comment under few celebrity pictures — and it worked! Before you get too excited, Kylie Jenner did not follow me on Instagram, nor did any of the other celebrities I included in my test run. In fact, none of them engaged with me at all. I got at least a dozen new followers after testing the theory out on just three celebrity pictures. But I got about 50 likes, collectively, on various posts on my profile.



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Celebrities flaunting rib cages in worrisome Instagram trend


Celebrities like Bella Hadid, Kourtney Kardashian and Rita Ora are baring their rib cages in a social media trend that has shocked and worried many of their fans, and expert groups suggest that if past trends are any indication, they may be harming young women’s self-image.

The Sun reported that Hadid, 20, poses on the beach in a skimpy black string bikini in a Dec. 11, 2016 Instagram photo, and can be seen leaning forward to accentuate her whittled-down waist and pronounced ribs. In another, posted April 2, 2017, Hadid dons a red string bikini for a full body shot while lying down, and again, she poses to accentuate her ribs.

“She looks sick/unhealthy… not in a good way,” one commented.

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The Sun reported that Emily Ratajkowski, 25, has also faced backlash online for a March 19, 2017 Instagram shot in which she sports an Army-green bikini.

“Please don’t take it as an insult but you need to put on about five to 10 pounds,” one commenter wrote of the “Blurred Lines” music video star.

Similarly, commenters have criticized pop star Rita Ora, 26, whose July 5, 2016 photo prompted comments from concerned fans, The Sun reported.

“I feel her rib cage is extremely protruded,” one wrote, “and to me that is not appealing.”

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“X Factor” host Nicole Scherzinger and reality TV star Kourtney Kardashian are just two other offenders of flaunting their ribs on social media.

The American Psychological Association has reported that the sexualization of women in the media can have a profound impact on young girls’ body image issues, and research suggests that the media can increase the risk of body dissatisfaction and disordered eating, according to the National Eating Disorders Association (NEDA).

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“The effect of media on women’s body dissatisfaction, thin ideal internalization, and disordered eating appears to be stronger among young adults than children and adolescents,” according to the NEDA. “This may suggest that long-term exposure during childhood and adolescence lays the foundation for the negative effects of media during early adulthood.”

Of course, those harmful media cues are inescapable. However, The Sun reported that previous trends like thigh gap and ab crack flaunting also gained traction on social media — suggesting the platform could similarly be a powerful promotion tool for rib cage baring, potentially at the expense of young women. 



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