Tag Archives: Media

Hello! Goodbye: royals gift to magazines as reality stars lose shine, says editor | Media


Love Island may have been the surprise television hit of the summer, but interest in reality TV stars in Britain is showing signs of waning while intrigue surrounding the royal family reaches record levels.

The latest circulation figures show sales of celebrity magazines are slumping, and the editor of one of the market leaders has questioned the longevity of reality TV personalities.

While the stars of this year’s Love Island may soon disappear from viewers’ minds, Rosie Nixon, the editor-in-chief of Hello!, said interest in the royals had reached an unprecedented level thanks to the Duke and Duchess of Cambridge and Prince Harry.

Nixon said the new generation of royals had “changed the image of our monarchy” among the British public and around the world.

ABC magazine circulation figures show dramatic declines for both celebrity and women’s weekly titles. The circulation of Heat fell 17% in the first six months of 2017 compared with the same period last year, while rivals Look, Closer and Grazia were down 35%, 20% and 13% respectively.

The celebrity titles are battling against social media and online rivals such as MailOnline, but the slump in sales also suggests the appeal of reading about celebrities has declined since an explosion in interest around the turn of the century that sparked huge audiences for shows such as Big Brother and I’m A Celebrity … Get Me Out of Here!

The circulation of Hello! was down 9% year on year between January and June, but up more than 2% compared to the previous six months.

Nixon said the magazine industry was “really tough” but the royal family was the “gift that keeps on giving”, while Pippa Middleton’s wedding in May had bolstered her title’s sales by 100,000 in one week.

“They appeal across age groups,” Nixon said. “I think the average reader age for Hello! is late 30s, but then we say we are read from everyone from 18 to 80. There is a big age span there and the royals transcend that age group, I think.

“I think the Duchess of Cambridge really has had a phenomenal effect. She was the normal middle-class girl who bagged a prince and it was such a fascinating story. She has made the royal family feel more accessible.

“Prince Harry made a very interesting comment recently when he said he couldn’t imagine now that a young boy at the age he was when he lost his mother would walk behind her coffin at her funeral in the glare of the world media. That wouldn’t happen any more and the fact he has even spoken about that shows a very different image of the monarchy than we had. That buttoned-up and not talking about your emotions that we previously had has been completely blown apart.”

Nixon, who has been at the helm of Hello! for almost a decade, said interest in the royals was the highest it had ever been, helped also by Prince George and Princess Charlotte.

“I think they could be our Brexit secret weapon,” she added. “Their [the Duke and Duchess of Cambridge’s] trip to Poland and Germany probably did more for us than Theresa May will ever be able to do. They really have changed that image of our monarchy.”

Asked why Hello! had outperformed other celebrity titles and enjoyed a prolonged period of success in Britain over 30 years, Nixon said: “I think we have always stuck to giving a platform to true stars, people that really are celebrated because they excel in an area of their life – whether that is acting or singing or sport, genuine talent.

“I think those kind of stars have longevity and those stars are always going to burn brightest for the longest time. I think other titles have played more to trends or people who are popular at the moment. The reality show stars that were very popular 10 years ago – the public doesn’t really want to read about those in their magazine any more because I think we can keep up with them online or on social media. It’s a different calibre of celebrity.”

Nixon said social media had changed how the public interacted with celebrities, but some stars now wanted to pull back from using Twitter.

“I think they give so much away themselves, although we are now seeing a change in the popularity of Twitter,” she said. “People are realising that you can actually say too much, and do you want to comment on everything?”

Hello! launched in the UK with an interview with Princess Anne conducted in Buckingham Palace. Nixon would like to be able to mark its 30th anniversary next year with an announcement that Prince Harry and the actor Meghan Markle are engaged.

“That would be nice if you could arrange that,” she said. “I think we are hoping that a wedding may be on the cards there. That would be great news for Hello! Obviously I can’t actually dictate when Harry might pop the question, but we are hoping that he might. They have been together for a year now just about, so that seems like a good enough time for me.”

Despite the pressure on the industry, Nixon backed Hello! to survive. “That make-up of big royal exclusives combined with these amazing wedding photo albums that Hello! is known for has kind of not changed really. I think even though obviously the personalities that we feature – the movers and shakers of the day – are now different, the way that we compile the magazine is actually comfortingly the same to our readers.

“I think in a time when the headlines are dominated by bad news, the escapism that Hello! provides is still one of its key strengths.”



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The Media Treat Chelsea Clinton Like a Politician or Celebrity


gettyimages 621640252 1 Why Does the Media Treat Chelsea Clinton Like Shes Been Elected to Something?

Chelsea Clinton. NICHOLAS KAMM/AFP/Getty Images)

Celebrities and other notable figures gain attention for their political remarks. But Chelsea Clinton, who has never held political office or done anything to earn her fame, has been elevated as a spokesperson against President Donald Trump solely based on her Twitter account.

BuzzFeed recently devoted an entire article to Chelsea’s tweeting about how to make spinach pancakes. “Due to the ‘pureed spinach’ in the mixture, the pancakes were a glowing shade of green, and bore no similarities to the classic buttery, beige breakfast staple,” BuzzFeed reported. However, BuzzFeed wasn’t the only media outlet that covered the tweet; the Washington Post, Boston Globe, Atlanta Journal Constitution, Fox News, the Daily Dot, People Magazine, Huffington Post, Mic, ABC News, and other outlets all covered the tweet. Even MSNBC’s Chris Hayes couldn’t help himself from investigating further, asking Clinton on Twitter, “My question about the spinach pancakes is: do they taste more like spinach or more like pancakes?”

Clinton partisans throughout the mainstream media are giving Chelsea Clinton’s Twitter account an absurd amount of coverage—absent of any criticism. This obsession with Chelsea Clinton isn’t just reserved for monotonous tweets that warrant no analysis. Whenever a topic trends and Chelsea Clinton tweets about it, there’s a flurry of loyal reporters that sensationalize the tweet into a formidable opposing voice to wherever the outrage is directed.

The Hill has devoted entire articles to Chelsea Clinton’s tweet about Rep. Steve King’s recent racist tweet, her tweet about the GOP’s Obamacare replacement, her tweet about Ben Carson referring to slaves as immigrants, her tweet defending Kellyanne Conway from sexist remarks in regards to a White House photo, her tweets from a Muslim solidarity rally in New York City, her tweet criticizing Trump’s comments about Sweden, her tweet about anti-Semitism, her tweet about a court ruling on Trump’s Muslim travel ban, her tweet praising New York City Subway riders for erasing Swastikas, her tweets back and forth with Kellyanne Conway about Conway’s Bowling Green massacre gaffe, her tweet from a New York City protest on Trump’s Muslim travel ban, and her tweet defending Barron Trump. Sen. Bernie Sanders recently wrote an op-ed about the Zika Virus for the New York Times, and The Hill framed its report on the article around Chelsea Clinton’s tweet about how she liked the article. On March 15, The Hill published another article fueling speculation that Chelsea Clinton was going to run for office—based on assumptions made from her tweets. In all, The Hill has published roughly two articles per week since Trump took office about Chelsea Clinton’s tweet.

Chelsea Clinton’s Twitter account has received praise and admiration from mainstream media outlets that have effectively written full page advertisements for Chelsea Clinton. Politico reported, “Chelsea Clinton has discovered something new since Inauguration Day: a spicy, sarcastic online personality.” The Washington Post claimed Chelsea Clinton’s Twitter account “has lately been getting saltier,” a few weeks after they dubbed her political voice on Twitter as “edgy.”

This celebrity coverage of Chelsea Clinton’s Twitter account is the type of reporting that has repelled millions of Americans from the mainstream media. Its desperation to court, praise, and serve as publicists for the wealthy and powerful is palpable. Chelsea Clinton hasn’t accomplished anything that warrants the amount of media coverage she’s getting. Immediately after Hillary Clinton’s election loss, rumors began circulating in the media that Chelsea Clinton was going to be groomed for a congressional race. It appears that the mainstream media, regardless of the veracity of those rumors, is willingly to freely offer their services to provide that grooming.



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How Social Media & Fast Fashion Are Hurting Trends


instagram fashion brands

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E-commerce plays, a new emphasis on experiential spending and the decline of brick-and-mortar aren’t the only things fashion firms have to contend with these days. According to experts, the rise of fast fashion and an increasingly social-media-obsessed culture are creating new hurdles for footwear and apparel brands and retailers.

We live in a culture where people will see something on Instagram or on a celebrity and they want that immediately,” Elizabeth Cline, author of “Overdressed: The Shockingly High Cost of Cheap Fashion,” said during a panel discussion this week at the American Apparel & Footwear Association Executive Summit in Washington, D.C. “I see how ferociously the pace of trends move now and that has definitely been driven by the internet.”

The intense pace at which trends — perhaps “fad” is a more accurate word —emerge and then fade may be giving way to a new threat to the fashion industry: a lack of trends altogether.

Generation Z consumers — most of whom are age 20 and younger — devour popular clothing and shoe styles just as quickly as they surface. While previous generations may have used quality clothing and high-end labels as a status symbol, social status for younger consumers is more so linked to owning an abundance of the moment’s “it” items.

Further, many young consumers post their every move to social media on a daily — if not, hourly — basis. And a desire to avoid breaking the cardinal rule of not being seen in the same outfit twice means this group is ditching many of their clothes and shoes within seconds of hitting the “send” button on Instagram.

The result, according to Cline, is a fashion industry pressured to create massive volumes of disposable merchandise — an environmental nightmare— while craftsmanship and quality also fall by the wayside.

What’s more, many independent designers and brands with a focus on craftsmanship are struggling to find ways to sell their creative and sustainable wares.

But according to Cline, a saving grace for such brands and retailers could be the simultaneous rise in consumer demand for accountability from corporations.

We’re seeing a backlash against fast fashion from consumers in the millennial generation,” Cline said. “They’ve come around to this place of saying, ‘My closet is full of stuff, but I’m looking for a more positive story behind my [clothing and shoes], whether its social consciousness or sustainability … I see great marketing potential [with this group].”



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