Tag Archives: Traditional

Nine celebrity brides who broke traditional trends and stood out from the crowd


It takes a lot of guts to do something different to the norm.

Especially when it comes to your wedding attire. Having the perfect outfit that makes you feel like a million bucks, confident and happy is so important for your big day.

For many people they find the most beautiful traditional white gown, but for others that just isn’t their style. But not wearing a traditional gown for your wedding day doesn’t make you any less a bride (which is often a point of criticism would you believe).

Wearing what you love is so much more important. Whether it be a power suit, a cutaway dress, a two piece or something with a pop of colour. Different is equally as beautiful.

And so, we have decided to highlight the top nine celebrity wedding dresses that are different, unique and equally as WOW to the traditional gúna.

1. Jessica Biel

Jessica certainly turned heads when she arrived to her wedding in a dusty pink masterpiece by Giambattista Valli. Speaking to Elle she said: “I wanted the dress to be very romantic and feminine and a shape that I very rarely wear. I have never been crazy about all-white wedding dresses, for me at least.”

2. Amal Alamuddin

When human rights barrister Amal Alamuddin married her Oscar-winning fiancé George Clooney, all we could think was WOW. At their civil ceremony, Amal opted for a cream Stella McCarthy trouser suit and she looked impeccable.

3. Anne Hathaway

This Valentino creation is so beautiful and elegant, it is everything we expected from Anne. With a tinge of pink towards the end and a wrap-around headpiece and veil. It is different and chic but with traditional roots.

4. Dita Von Teese

One to never follow trends is Ms. Dita Von Teese. And rightly so, as she rocks her own style proud and loud. When it came to her wedding dress, this was no different. Dita opted for an original royal purple silk taffeta gown by quirky designer Vivienne Westwood.

6. Whitney Port

Always a trend setter, Whitney Port’s wedding dress was no different. This dress led to an array of cutaway wedding dresses appearing the following year and we can see why. It is BEAUTIFUL.

7. Poppy Delevinge

Renewing her vows in utter style. Sister to model, Cara Delevinge, Poppy looked all types of boho-chic in this Emilio Pucci wonder. We love it.

8. Dianna Agron

Known to many as Quinn Fabrey on Glee. When Dianna tied the knot to Mumford and Sons’ Winston Marshall, her nude Valentino creation was so divine, we can’t stop staring at it.

9. Keira Knightly

Like many celebs, actress Keira Knightly opted for Chanel to celebrate the big day in. However unlike many Chanel wedding dresses, this one was short, pink and not specially made. Since the wedding, the star has been seen wearing the wedding dress to many red carpet events making it not just gorgeous but practical too.



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Why YouTube Stars Influence Millennials More Than Traditional Celebrities


For many decades, television was the primary medium where people consumed news and entertainment. It was also how they were marketed to. Almost every commercial featured some celebrity vouching for the greatness of some product or service. And to a degree, this continues today. Neil Patrick Harris is still doing Heineken Beer commercials, and super Bowl ads are replete with celebrities.

But the rise of social media, the dwindling popularity of TV and people’s distaste for advertising are prompting a redefinition of the word, “celebrity.” Now it is the common folk who are setting the trends and driving opinions, and they are doing it on YouTube.

YouTuber Tyler Oakley (Photo by Ben Gabbe/Getty Images for GLAAD)

Millennials are currently the largest consumer demographic with about $1.3 trillion in buying power as at the end of 2015. This powerful demographic is a choice target for brands, but millennials in large part don’t watch TV and don’t care much what mainstream celebrities have to say about products or services. They trust their social media tribes and peer-to-peer advice the most.

In a study commissioned by Defy Media, 63% of respondents aged between 13-24 said that they would try a brand or a product recommended by a YouTube content creator, whereas only 48% mentioned the same about a movie or TV star. Businesses are taking notice and turning more to common folk than mainstream celebrities to reach millennials. Interestingly, the influence of YouTube stars on younger folks goes well beyond shopping.

In 2014, Variety commissioned a survey asking U.S. teenagers aged 13-18 to determine the biggest influencers. Specifically, they were asked to rank 20 popular personalities based on approachability, authenticity and other criteria, which the respondents deemed as aspects of their overall influence. In the final ranking, popular YouTubers occupied the top five spots with traditional celebrities like Jennifer Lawrence and Katy Perry settling for lower positions. In 2015, the magazine commissioned this study all over again. Yet, the results have proven to be the same with the top six spots going to popular YouTube stars.

So why are these YouTube personalities influencing millennials and teens more than mainstream celebrities?

1. YouTube stars are better at developing relationships

Traditional celebrities always seem to act according to their PR strategies rather than free will, and people don’t relate to them. It can feel hard to understand where a carefully staged image ends and the real person starts. And millennials deeply despise inauthenticity.

YouTube personalities, on the contrary, connect better with people by being approachable and building intimate experiences with their viewers. They are not afraid to be goofy, funny, weird or speak up on very touchy and personal matters such as sex, divorce, domestic violence and racism. According to a study commissioned by Google, 40% of millennial YouTube subscribers say that their favorite content creators understand them better than their friends and 70% of teens admit that they can relate to those folks more than to traditional celebrities.

2. YouTube stars drive more engagement

Reaching out to traditional celebrities and receiving a personal reply (not one issued by a hired rep) isn’t something you’ll imagine. On the other hand, YouTube personalities regularly reply to comments, act accessible on social media and schedule frequent Q&A sessions with their community, where no questions are off limit.

The relationship YouTube content creators develop with their fan base leads to higher engagement according to the same data shared by Google. Compared to videos created by mainstream celebrities, videos created by top 25 YouTube stars yield three times more views, 12 times more comments and two times more actions (thumbs ups, shares, clicks, etc.).

3. YouTube personalities set trends and shape pop culture

Most millennials agree that YouTubers set more trends than traditional celebrities these days. In fact, 70% of subscribers say that YouTube personalities change and shape the pop culture and 60% of them say they would make buying decisions based on the recommendation of their favorite YouTube star over the recommendation of a TV or movie star.

Also, in a study conducted by University of Twente among teenagers who regularly watch YouTube, a number of respondents admitted that they feel interested “in what older YouTubers have to say about things” as it helps them to shape their own opinions and worldview on certain things such as design, beauty, games, relationships and conflict management.

The influence of YouTube personalities may fall flat with older generations, who remain less exposed to the YouTube culture and prefer traditional media such as TVs and newspapers, where traditional celebrities still steer the conversations. But with millennials, it’s at an all-time high.



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Why YouTube Stars Influence Millennials More Than Traditional Celebrities


For many decades, television was the primary medium where people consumed news and entertainment. It was also how they were marketed to. Almost every commercial featured some celebrity vouching for the greatness of some product or service. And to a degree, this continues today. Neil Patrick Harris is still doing Heineken Beer commercials, and super Bowl ads are replete with celebrities.

But the rise of social media, the dwindling popularity of TV and people’s distaste for advertising are prompting a redefinition of the word, “celebrity.” Now it is the common folk who are setting the trends and driving opinions, and they are doing it on YouTube.

YouTuber Tyler Oakley (Photo by Ben Gabbe/Getty Images for GLAAD)

Millennials are currently the largest consumer demographic with about $1.3 trillion in buying power as at the end of 2015. This powerful demographic is a choice target for brands, but millennials in large part don’t watch TV and don’t care much what mainstream celebrities have to say about products or services. They trust their social media tribes and peer-to-peer advice the most.

In a study commissioned by Defy Media, 63% of respondents aged between 13-24 said that they would try a brand or a product recommended by a YouTube content creator, whereas only 48% mentioned the same about a movie or TV star. Businesses are taking notice and turning more to common folk than mainstream celebrities to reach millennials. Interestingly, the influence of YouTube stars on younger folks goes well beyond shopping.

In 2014, Variety commissioned a survey asking U.S. teenagers aged 13-18 to determine the biggest influencers. Specifically, they were asked to rank 20 popular personalities based on approachability, authenticity and other criteria, which the respondents deemed as aspects of their overall influence. In the final ranking, popular YouTubers occupied the top five spots with traditional celebrities like Jennifer Lawrence and Katy Perry settling for lower positions. In 2015, the magazine commissioned this study all over again. Yet, the results have proven to be the same with the top six spots going to popular YouTube stars.

So why are these YouTube personalities influencing millennials and teens more than mainstream celebrities?

1. YouTube stars are better at developing relationships

Traditional celebrities always seem to act according to their PR strategies rather than free will, and people don’t relate to them. It can feel hard to understand where a carefully staged image ends and the real person starts. And millennials deeply despise inauthenticity.

YouTube personalities, on the contrary, connect better with people by being approachable and building intimate experiences with their viewers. They are not afraid to be goofy, funny, weird or speak up on very touchy and personal matters such as sex, divorce, domestic violence and racism. According to a study commissioned by Google, 40% of millennial YouTube subscribers say that their favorite content creators understand them better than their friends and 70% of teens admit that they can relate to those folks more than to traditional celebrities.

2. YouTube stars drive more engagement

Reaching out to traditional celebrities and receiving a personal reply (not one issued by a hired rep) isn’t something you’ll imagine. On the other hand, YouTube personalities regularly reply to comments, act accessible on social media and schedule frequent Q&A sessions with their community, where no questions are off limit.

The relationship YouTube content creators develop with their fan base leads to higher engagement according to the same data shared by Google. Compared to videos created by mainstream celebrities, videos created by top 25 YouTube stars yield three times more views, 12 times more comments and two times more actions (thumbs ups, shares, clicks, etc.).

3. YouTube personalities set trends and shape pop culture

Most millennials agree that YouTubers set more trends than traditional celebrities these days. In fact, 70% of subscribers say that YouTube personalities change and shape the pop culture and 60% of them say they would make buying decisions based on the recommendation of their favorite YouTube star over the recommendation of a TV or movie star.

Also, in a study conducted by University of Twente among teenagers who regularly watch YouTube, a number of respondents admitted that they feel interested “in what older YouTubers have to say about things” as it helps them to shape their own opinions and worldview on certain things such as design, beauty, games, relationships and conflict management.

The influence of YouTube personalities may fall flat with older generations, who remain less exposed to the YouTube culture and prefer traditional media such as TVs and newspapers, where traditional celebrities still steer the conversations. But with millennials, it’s at an all-time high.



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